Navigating Business Success
Grow with Us Live Events Featuring Industry Experts
Join our exclusive Grow With Us Live Event Series and connect with top industry experts to gain valuable insights and knowledge. Each month, we explore diverse topics followed by a dynamic Q&A. Don’t miss out on this educational opportunity. Come grow with us! Links to the events will be added below.
If you are interested in networking with your peers across the country, join the G.R.O.W. Facebook page, click here.
Upcoming Grow with Us Live Events:
Impact of the New Administration
THIS SESSION HAS ENDED – Click below to watch the complete session.
Led by: Kaytie Pickett, General Counsel, WFCA, Brett Richards, Special Counsel, Jones Walker, and Adam Stone, Litigation Attorney, Jones Walker
CFI Update
THIS SESSION HAS ENDED – Click below to watch the complete session.
CFI Executive Vice President, Ralph Fahlavina, in his first address to the flooring community! Hear Ralph talk about his vision of CFI for the future, from the structure of the organization, to the website, to upcoming training and certifications. Led by: Ralph Falavinha, Executive Vice President, CFI Division
SEAL Leadership Development and Certification Program
THIS SESSION HAS ENDED – Click below to watch the complete session
Led by: Scott Humphrey, CEO, WFCA
Whether you’re a seasoned professional or just starting your leadership journey, the SEAL Leadership Development and Certification Program will equip you with the tools, inspiration, and community to thrive. Join us for this special Live Grow event and learn more about how SEAL can impact your life and your business.
How Understanding Inspectors Can Improve Your Business
THIS SESSION HAS ENDED – Click below to watch the complete session
Led by: Beth Brown Sorrell, the Executive Director of FCITS
Beth will talk about how to be prepared for an inspector and what they look for on an installation. She will also discuss two new certification courses for retail sales and installation teams from FCITS. In the end, understanding the inspection process is an investment in your bottom line.
Floored by Innovation: AI Tools Every Flooring Retailer Should Know
THIS SESSION HAS ENDED – A recording of the session will be available soon.
Led by: Lewis Davis, WFCA, Director of Technology, fcB2B Program
New Member Benefit – Exclusive Savings on Pharmacy and Telehealth
July 17th, 2pm EST
Led by Scott McKnight, CEO, FIll it Local
Learn more about Fill it Local and how you can benefit from this program as a WFCA member. WFCA has partnered with Fill It Local to bring you and your team real healthcare savings at local, independent pharmacies.
– Save up to 80% on prescriptions at independent local pharmacies nationwide—no expiration, no fees, no credit cards required
– Access telemedicine services for routine care at reduced rates
Get Ready for the Synergy Convention & Expo
Join us August 21st at 2pm EST
Led by: The Synergy Team
Representatives from CFI, FCICA, FCITS, and FCB2B will be together to talk about bringing together an even further expanded community of flooring organizations encompassing professional installers, contractors, inspectors, manufacturers, distributors/retailers, business leaders and technology partners for three days of networking, education, training and collaboration this year. Join us for this special event and then come to Nashville Sept. 16-18 for the Synergy Convention and Expo.
Get the Most out of Savings4Members
Join us on September 18th at 2pm EST
Led by: Michelle Thome, Account Manager with Savings4Members
Discover how your WFCA member benefits are more valuable than ever! Explore how you can drive your business toward a stronger bottom line. From the fuel that keeps your vehicles running to facility service solutions that create a cleaner, safer space for employees and customers—and everything in between—Savings4Members will guide you on maximizing the full potential of your member benefit resources.