Navigating Business Success
Grow with Us Live Events Featuring Industry Experts
Join our exclusive Grow With Us Live Event Series and connect with top industry experts to gain valuable insights and knowledge. Each month, we explore diverse topics followed by a dynamic Q&A. Don’t miss out on this educational opportunity. Come grow with us! Links to the events will be added below.
If you are interested in networking with your peers across the country, join the G.R.O.W. Facebook page, click here.
Upcoming Grow with Us Live Events:

Welcome to DiSC, a Better Understanding of Behavior
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Join Michelle Nix, Director of Education for the WFCA. This is part one in a three part GROW series on making the most out of the power of DiSC. DiSC is a simple, powerful behavioral assessment that helps people understand their natural communication and work style. During this interactive session, participants will complete an assessment to identify their behavior.

How to use DiSC to Build a High Performing Team
May 21st at 2:00pm EST
Join Michelle Nix, Director of Education for the WFCA. This is part two in a three part GROW series on making the most out of the power of DiSC. In this interactive session, participants will learn how to use the DiSC behavioral model to unlock the strengths of every team member and create a culture where people work better together.

How to use DiSC to Make the Sale
June 18th at 2:00pm EST
Join Michelle Nix, Director of Education for the WFCA. This is part three in a three part GROW series on making the most out of the power of DiSC. In this fast-paced, highly practical session, participants will learn how to use the DiSC behavioral model to quickly identify a customer’s buying style , adjust their approach, and close more sales.

Impact of the New Administration
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Led by: Kaytie Pickett, General Counsel, WFCA, Brett Richards, Special Counsel, Jones Walker, and Adam Stone, Litigation Attorney, Jones Walker

SEAL Leadership Development and Certification Program
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Led by: Scott Humphrey, CEO, WFCA
Whether you’re a seasoned professional or just starting your leadership journey, the SEAL Leadership Development and Certification Program will equip you with the tools, inspiration, and community to thrive. Join us for this special Live Grow event and learn more about how SEAL can impact your life and your business.

How Understanding Inspectors Can Improve Your Business
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Led by: Beth Brown Sorrell, the Executive Director of FCITS
Beth will talk about how to be prepared for an inspector and what they look for on an installation. She will also discuss two new certification courses for retail sales and installation teams from FCITS. In the end, understanding the inspection process is an investment in your bottom line.

Floored by Innovation: AI Tools Every Flooring Retailer Should Know
THIS SESSION HAS ENDED – A recording of the session will be available soon.
Led by: Lewis Davis, WFCA, Director of Technology, fcB2B Program

New Member Benefit – Exclusive Savings on Pharmacy and Telehealth
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Led by Scott McKnight, CEO, FIll it Local
Learn more about Fill it Local and how you can benefit from this program as a WFCA member. WFCA has partnered with Fill It Local to bring you and your team real healthcare savings at local, independent pharmacies.
– Save up to 80% on prescriptions at independent local pharmacies nationwide—no expiration, no fees, no credit cards required
– Access telemedicine services for routine care at reduced rates

Get Ready for the Synergy Convention & Expo
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Representatives from CFI, FCICA, FCITS, and FCB2B will be together to talk about bringing together an even further expanded community of flooring organizations encompassing professional installers, contractors, inspectors, manufacturers, distributors/retailers, business leaders and technology partners for three days of networking, education, training and collaboration this year. Join us for this special event and then come to Nashville Sept. 16-18 for the Synergy Convention and Expo.
