Mission, Values, and Code of Conduct – World Floor Covering Association

Our Mission:

The World Floor Covering Association exists to ensure the success and profitability of professional flooring dealers and to represent the industry’s common interests.

Our Vision:

The WFCA works towards building a vibrant, thriving industry by supporting the professional floor covering dealer through education, training, and advocacy.

Our Values:

The WFCA is dedicated to providing consumers the service and support needed to ensure a successful flooring purchase experience. To maintain the high standards of customer service we encourage in the industry, all WFCA affiliated flooring retailers are obliged to follow our code of conduct.

All WFCA affiliated flooring retailers are obliged to follow this code of conduct:

To be truthful with my customers in all matters related to the sale, service and installation of floor covering
To refrain from misleading advertising of any nature, and offer only merchandise and services that are readily available
To treat all floor covering retailers with respect
To be attentive to the customer’s desires and needs
To uphold the highest standards of excellence and fairness in my business
To observe and abide by the laws and regulations governing good business practices
To conduct my business in a sensitive and considerate way
To at all times subscribe to the highest standards of professionalism in my business
To treat violations of this code as inconsistent with membership in the WFCA