Membership Levels

We have changed over to a new database system. You will need to log into the new system to update, renew, or join. If you are a new member, you will need to create an account before you can continue the sign up process. We ask for your patience during this transition.

Please reach out to Josh Young with any questions.

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Grow With Us

Premium Plus

  • Membership Cost
  • Dealer Locator
  • Access to WFCA University
  • fcB2B Discount (20%)
  • CFI Technical Certificate Program Discount (20%)
  • SEAL Leadership Academy Discount
  • Retailer Spotlight
  • Access to Archived Webinars and Support Materials
  • Access to Savings4Members Business Services
  • Quarterly Mentorship
  • Discounted Room Rates at Hotels in Dalton

Associate Membership Benefits

As an association whose sole purpose is ensuring the success and profitability of our members, please know that your partnership is what makes this possible. It is not lost on us that our membership now represents the vast majority of your customers. We are ever mindful that ensuring their success also enables yours. This endless circle of success is only possible – Because of You!

Associate members of the World Floor Covering Association have the distinction of being part of the professional trade association that represents the entire floor covering industry. Legislative and regulatory matters are monitored through an ongoing lobby in Washington, DC. 

Through our industry research and educational programs, the WFCA keeps members informed of marketing trends and methods, in order to increase sales and upgrade professionalism within the floor covering industry. Showcasing membership in the WFCA enhances the reputation of all members, as a symbol of quality and reliability to consumers.

Membership categories and investment figures represent a 12-month investment. There are three current membership investment categories for associate members: Manufacturer, $2,500 annually; Supplier, $995 annually; Distributor, $995 annually.

Manufacturer

$2,500 /Year

Manufactures products of any kind of sale to or within the floor covering industry.

Distributor

$995 /Year

Does not manufacture but distributes floor covering products to floor covering retailers and wholesalers.

Supplier

$995 /Year

Don’t manufacture, and don’t distribute floor covering to retailers or wholesalers, but sells or provides related products, materials, or services to members of the floor covering or related industries ( including franchisers).

  • Associate members are eligible to receive a 20% discount on exhibit space at TISE, the premier floor covering marketing event sponsored by the WFCA.
  • Free admission to the exclusive WFCA Member Lounge at TISE.
  • Receive membership window decals, representing commitment to the highest standards of ethics, quality, and reliability, as a member of the floor covering industry’s professional trade association. Associate Members also receive “Code of Conduct,” suitable for framing.
  • Participation in some of the WFCA member discount programs, such as insurance plans and discount freight and discount payroll processing programs.
  • All WFCA member businesses, including Associate Members, are listed on the WFCA Internet site directory located at www.wfca.org, and member site links are included at no charge.
  • A portion of each Associate Member’s annual dues is allocated to supporting WFCA training and certification programs designed to increase the sales effectiveness and professionalism of retail members, who are customers of the Associate member.
  • Through membership, Associate Members invest in the WFCA’s programs to provide legislative monitoring and advocacy in Washington, DC, as well as marketing research for the industry. The WFCA is the only organization that maintains a full-time lobby in Washington, DC on behalf of the entire industry.
  • Membership dues paid to the World Floor Covering Association are not tax deductible as charitable contributions. However, they may be tax deductible as ordinary business expenses. WFCA estimates that 13% of your dues are not deductible because of WFCA’s lobbying activities on behalf of its membership.

CFI Associate Membership

CFI Associate Sponsors

Become a CFI partner in flooring education! CFI Associate Sponsorships are available to manufacturers, distributors, retailers, associations, etc. that want to support the CFI in promoting installation excellence.

CFI Associate benefits

  • 10% Discount on CFI Training events
  • Technical Services Help Line
  • Industry networking opportunities
  • Associate certificate and decal
  • Subscription to our monthly CFI E-news
  • Company listing on our website
  • Social Media shout-outs/features

CFI Technical Services – The help you need, when you need it

Cut Back on Call Backs

Professional installation advice on all surfaces. CFI has been the go-to source for installation advice since 1993.

Combat Claims

Our experts are here to help, by evaluating the entire situation from a true third party perspective.

Report Evaluation of Claims by Email

Our dedicated and experienced team responds quickly and efficiently to help resolve any claim issues.

Beat the Clock

Tech line available – Installation problems don’t always happen conveniently between 9-5. When problems arise, we’re available.

On-Site Second Look

Pool of expert inspectors should a 2nd inspection be needed (fees apply). Get a pro to your door for on-site help