Tuesday Tips

In this week’s edition of Tuesday Tips, Tom Jennings reminds us to always remember to talk about WHAT the product does for the customer, not HOW it does it.

When it comes to convincing customers, we can’t change people’s minds. Only the customer can change their own mind. It comes down to attitude in this week’s Tuesday Tip with Tom Jennings.

In this week’s Tuesday Tip, Tom Jennings reminds you that customers really want to hear from customers. If you want to create an effective testimonial, ask the customer to tell a brief story of their purchase experience.

In this week’s Tuesday Tip, Tom Jennings reminds us that the goal is to be memorable and do the unexpected.

In this week’s Tuesday Tip, Tom Jennings discusses the importance of being upfront with substrates. Make sure that the customer understands that this work is being done for their benefit, not yours.

In this week’s Tuesday Tip, Tom Jennings reminds us that sometimes success isn’t about who you know, but about who knows you.  Remember that our profession is who we are – not just what we do.

There is a perfect floor for every place. In this week’s Tuesday Tip, Tom Jennings shares why it’s your job to help your client determine the correct product for the given space.

Hope and Trust – Two words that many of us use almost interchangeably are the words “Hope” and “Trust” in this week’s edition of Tuesday Tips featuring Tom Jennings.

Did you miss last week’s Grow Event with Beth Brown Sorrell, the Executive Director of FCITS? Beth gave a great overview of FCITS, upcoming training for retailers and sales people, and talked about how understanding inspectors can improve your business. In this week’s Tuesday Tip, we share that event.

Small successes add up. In this week’s Tuesday Tip, Tom Jennings reminds us of that and asks what small changes would enhance the buying experience for your customers, even if only by 1%?

In this week’s Tuesday Tip, Tom Jennings shares why explaining installation is so important. This is often an area where the customer doesn’t know what questions to ask and what the differences may be.

In this week’s Tuesday Tip, Tom Jennings reminds us that we know that when a potential customer appears we have passed their first cut of potential vendors.