World Floor Covering Association

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Please sign in to access your profile and membership information. If you encounter any issues, feel free to contact Kim Fuller at kfuller@wfca.org or by phone at 762-209-3170. We greatly appreciate having you as a valued member of the WFCA.

Fill it Local

A Health & Wellness Program Featuring 24/7 Virtual Care and Prescription Savings for Members. The program features 24/7 virtual care, prescription savings, and access to community-based pharmacies—without insurance or enrollment fees.

Seeking Excellence as Leaders (SEAL)

The SEAL (Seeking Excellence As Leaders) Leadership Development and Certification Program is the first of its kind in our industry and represents our unwavering commitment to nurturing leadership excellence.

Welcome to the WFCA

Here are the resources you need to make the most of your membership.

Tuesday Tips

An Archive of Weekly Tips from Industry Experts

WFCA on the Hill

Whether lobbying Congress with our partners at Jones Walker, or education on pressing industry legal issues from our general counsel, Jeff King, the WFCA is committed to championing the causes and issues that are important to you as a retailer. See below for the current issues impacting your business and how you can help to make your voice heard on the hill.

Because of you, We are stronger Together

Latest News

FCITS Opens Registration for Retail Flooring Team Training

Hands-on courses designed to align teams, reduce callbacks, and protect profit Flooring Consultants and Inspection Training Services (FCITS) is opening registration for two retail flooring training courses this December. Both sessions feature the same comprehensive, hands-on curriculum—centered on communication, customer satisfaction, and installation best practices—offered on different dates and at separate host locations to provide…

WFCA Hits the Road with the “Step Up Tour”

Launching at tise 2026, this nationwide movement connects WFCA’s mission and members through live events across the country. The World Floor Covering Association (WFCA) is taking its mission on the road. Launching at The International Surface Event (tise) in January 2026, the “Step Up Tour” marks WFCA’s first nationwide effort to unite the flooring community,…

“This Support Was Such a Relief”: A Flooring Family’s Story of Hope

When Viridiana, a dedicated flooring professional with decades of hands-on experience in heat-set and laminate installation, suffered a massive stroke in June 2024, her life and livelihood changed in an instant. For decades, she built a career she loved—one grounded in craftsmanship, hard work, and pride. Outside of work, she tended to her garden, nurturing…

Thrive in 2025

Leadership Tips from CEO Scott Humphrey

Tuesday Tips

Weekly Tips from Industry Experts

SEAL Leadership

SEAL Leadership Development and Certfication

Join Us

Because of You, We are Stronger Together.

Because Of You We Are Making A Difference

“Because of You” we are most powerful when we work together to address the key issues that affect this rapidly and dramatically changing industry. We simply could not do this important work without our supporters. They help shape and secure the future of this industry. The World Floor Covering Association exists to ensure the success and profitability of professional flooring dealers and to represent the industry’s common interests.

Because speaking with one Voice Can make a difference

“Being a member of the WFCA not only elevates our business but also provides us with a platform to advocate for the values that matter most to us—integrity, quality, and customer satisfaction. The association’s strong industry presence allows us to be part of a larger collective that is focused on pushing the flooring industry forward. Whether it’s through legislative advocacy or access to innovative marketing tools, the WFCA helps us stay connected, informed, and ahead of the curve.”

Sam O'Krent - President / CEO O'Krent Floors, San Antonio, TXSam O’Krent – President / CEO O’Krent Floors, San Antonio, TX

“Since starting Atlanta Flooring Design Centers in 1985, the WFCA has helped build my business into the success it is today through building relationships with other industry leaders. The WFCA responded to our industry-wide shortage of quality, trained installers through their relationship with CFI and working to form the FCEF. I encourage all flooring companies to explore all that WFCA has to offer to make your business the best it can be.”

Donny Phillips - President/Founder Atlanta Flooring Design CentersDonny Phillips – President/Founder Atlanta Flooring Design Centers

“From manufacturer to distributor, retailer to installer, the WFCA is a force that binds the industry together. I believe in the power of membership in the WFCA. Our collective voice is much stronger than any one of our individual voices could ever be.”

Deb DeGraaf – Owner/President, DeGraaf InteriorsDeb DeGraaf – Owner/President, DeGraaf Interiors

“As one of the country’s leading specialty retailers, membership in the WFCA is more important than ever. Our industry has gone through numerous changes and is continuing to evolve. With the support of the independent retailer, the WFCA can continue to focus on many important issues to ensure positive change in the flooring industry.”

Maryanne Adams - President/CEO, Avalon Flooring USAMaryanne Adams – President/CEO, Avalon Flooring USA