World Floor Covering Association

WFCA Step Up Tour

The WFCA Step Up Tour is a nationwide initiative bringing WFCA leadership directly into flooring businesses across North America to spotlight the people, practices, and leadership shaping the future of the industry.

Join Now or Upgrade to Premium Plus

Please sign in to access your profile and membership information. If you encounter any issues, feel free to contact Kim Fuller at kfuller@wfca.org or by phone at 762-209-3170. We greatly appreciate having you as a valued member of the WFCA.

Seeking Excellence as Leaders (SEAL)

Next cohort starts March 16th. Deadline for registration is March 13th. The SEAL (Seeking Excellence As Leaders) Leadership Development and Certification Program is the first of its kind in our industry and represents our unwavering commitment to nurturing leadership excellence.

Fill it Local

A Health & Wellness Program Featuring 24/7 Virtual Care and Prescription Savings for Members. The program features 24/7 virtual care, prescription savings, and access to community-based pharmacies—without insurance or enrollment fees.

Welcome to the WFCA

Here are the resources you need to make the most of your membership.

Tuesday Tips

An Archive of Weekly Tips from Industry Experts

WFCA on the Hill

Whether lobbying Congress with our partners at Jones Walker, or education on pressing industry legal issues from our general counsel, Jeff King, the WFCA is committed to championing the causes and issues that are important to you as a retailer. See below for the current issues impacting your business and how you can help to make your voice heard on the hill.

Because of you, We are stronger Together

Latest News

WFCA Launches GROW Live Series with Michelle Nix

The World Floor Covering Association (WFCA) announces a three-part GROW live virtual series with Michelle Nix, Director of Education, designed to boost industry professionals’ leadership and business performance by exploring behavioral dynamics. The First of the Series Takes Place on April 10th at 2pm EST Titled “Capitalize on the Power of Your Peers,” the live…

Floor Covering Industry Foundation (FCIF) Strengthens Leadership with Appointment of Seven New Board Members

The Floor Covering Industry Foundation (FCIF) is proud to announce the appointment of seven new members to its Board of Directors. These respected industry leaders bring a strong commitment to FCIF’s mission of providing financial assistance and support to flooring professionals and their families facing unexpected hardship. The newly appointed board members include Carole Cross,…

WFCA Launches First-Ever Nationwide Step Up Tour

The World Floor Covering Association (WFCA) is taking its leadership on the road in 2026 with the launch of its first-ever Step Up Tour — a nationwide initiative designed to meet members where they work, elevate their stories, and spotlight the professionals shaping the future of the flooring industry. The Step Up Tour represents the…

Leaders for Life

Leadership Tips from CEO Scott Humphrey

Tuesday Tips

Weekly Tips from Industry Experts

SEAL Leadership

SEAL Leadership Development and Certfication

Join Us

Join us today. We are Stronger Together.

Because Of You We Are Making A Difference

“Because of You” we are most powerful when we work together to address the key issues that affect this rapidly and dramatically changing industry. We simply could not do this important work without our supporters. They help shape and secure the future of this industry. The World Floor Covering Association exists to ensure the success and profitability of professional flooring dealers and to represent the industry’s common interests.

Because speaking with one Voice Can make a difference

“Being a member of the WFCA not only elevates our business but also provides us with a platform to advocate for the values that matter most to us—integrity, quality, and customer satisfaction. The association’s strong industry presence allows us to be part of a larger collective that is focused on pushing the flooring industry forward. Whether it’s through legislative advocacy or access to innovative marketing tools, the WFCA helps us stay connected, informed, and ahead of the curve.”

Sam O'Krent - President / CEO O'Krent Floors, San Antonio, TXSam O’Krent – President / CEO O’Krent Floors, San Antonio, TX

“Since starting Atlanta Flooring Design Centers in 1985, the WFCA has helped build my business into the success it is today through building relationships with other industry leaders. The WFCA responded to our industry-wide shortage of quality, trained installers through their relationship with CFI and working to form the FCEF. I encourage all flooring companies to explore all that WFCA has to offer to make your business the best it can be.”

Donny Phillips - President/Founder Atlanta Flooring Design CentersDonny Phillips – President/Founder Atlanta Flooring Design Centers

“From manufacturer to distributor, retailer to installer, the WFCA is a force that binds the industry together. I believe in the power of membership in the WFCA. Our collective voice is much stronger than any one of our individual voices could ever be.”

Deb DeGraaf – Owner/President, DeGraaf InteriorsDeb DeGraaf – Owner/President, DeGraaf Interiors

“As one of the country’s leading specialty retailers, membership in the WFCA is more important than ever. Our industry has gone through numerous changes and is continuing to evolve. With the support of the independent retailer, the WFCA can continue to focus on many important issues to ensure positive change in the flooring industry.”

Maryanne Adams - President/CEO, Avalon Flooring USAMaryanne Adams – President/CEO, Avalon Flooring USA