Because of you, We are stronger Together

Latest News

Reimagine Your Company Culture

Culture is the heartbeat and personality of a company. A good company culture leads to higher productivity, better morale, higher sales and creativity, and low turnover.

SEAL Leadership Academy

The Leadership Development and Certification Program is a unique program that features dedicated webinars, mentoring, and coaching groups to not only impact your business, but permeate your entire life. Space is limited. Sign up today.

Join us for a Grow Seminar

Join our exclusive Grow With Us Webinar Series and connect with top industry experts to gain valuable insights and knowledge.

Leadership Live
Leadership Tips from CEO Scott Humphrey
Tuesday Tips
Weekly Tips from WFCA Experts
Member Benefits to Increase Your Bottom Line
Join Us
Because of You, We are Stronger Together.

Because of You We are Making a Difference

“Because of You” we are most powerful when we work together to address the key issues that affect this rapidly and dramatically changing industry. We simply could not do this important work without our supporters. They help shape and secure the future of this industry. The World Floor Covering Association strives to ensure the success and profitability of professional flooring dealers and to represent the industry's common interests.

Because speaking with one Voice Can make a difference

The most important value WFCA brings to a retailer is their voice. As an independent retailer, it’s very challenging to be heard within the industry. The majority of retailers are fairly small, family owned and operated companies, and obviously, their ability to keep up on of all the vital issues to the industry as well as have a voice collectively, is very challenging. The WFCA is that collective voice.

Jason Fromm - President Carpet Spectrum, Los Angeles

Since starting Atlanta Flooring Design Centers in 1985, the WFCA has helped build my business into the success it is today through building relationships with other industry leaders. The WFCA responded to our industry-wide shortage of quality, trained installers through their relationship with CFI and working to form the FCEF. I encourage all flooring companies to explore all that WFCA has to offer to make your business the best it can be.

Donny Phillips - President/Founder Atlanta Flooring Design Centers

From manufacturer to distributor, retailer to installer, the WFCA is a force that binds the industry together. I believe in the power of membership in the WFCA. Our collective voice is much stronger than any one of our individual voices could ever be.

Deb DeGraaf – Owner/President, DeGraaf Interiors

As one of the country’s leading specialty retailers, membership in the WFCA is more important than ever. Our industry has gone through numerous changes and is continuing to evolve. With the support of the independent retailer, the WFCA can continue to focus on many important issues to ensure positive change in the flooring industry.

Maryanne Adams - President/CEO, Avalon Flooring USA