World Floor Covering Association

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Please sign in to access your profile and membership information. If you encounter any issues, feel free to contact Josh Young at jyoung@wfca.org or by phone at 706-618-9117. We greatly appreciate having you as a valued member of the WFCA.

Seeking Excellence as Leaders (SEAL)

The SEAL (Seeking Excellence As Leaders) Leadership Development and Certification Program is the first of its kind in our industry and represents our unwavering commitment to nurturing leadership excellence.

Welcome to the WFCA

Here are the resources you need to make the most of your membership.

Live Grow Events

Join our exclusive Grow With Us Event Series and connect with top industry experts to gain valuable insights and knowledge. Each month, we explore diverse topics followed by a dynamic Q&A. Come grow with us!

Tuesday Tips

An Archive of Weekly Tips from Industry Experts

WFCA on the Hill

Whether lobbying Congress with our partners at Jones Walker, or education on pressing industry legal issues from our general counsel, Jeff King, the WFCA is committed to championing the causes and issues that are important to you as a retailer. See below for the current issues impacting your business and how you can help to make your voice heard on the hill.

Because of you, We are stronger Together

Latest News

FCITS Offers Comprehensive, Industry-Leading Flooring Inspector Training This March

FCITS (Flooring Consultants & Inspection Training Services), the longest-standing and most widely recognized independent flooring inspection and training provider in the industry, is pleased to announce its upcoming Complete Flooring Inspector Certification Course, taking place March 3–7 in Dalton, GA. In an era where product failures, installation errors, and claims resolution can deeply affect businesses,…

CFI and CTEF Launch Comprehensive Education and Training Program for Entry-Level Floor Covering Installers

The Certified Floorcovering Installers Association (CFI) and the Ceramic Tile Education Foundation (CTEF) have announced the formation of a new education and training program for entry-level floor covering installation professionals. This joint venture marks a milestone in cooperation between the flooring industry’s two leading ceramic training organizations. The program, consisting of five 1-week sessions, is…

WIFI’s Necklaces & Net Zero Event Fuses Fashion and Sustainability at TISE in Las Vegas

Pictured from left-right: Daniel Cassidy, Shaw Industries; Amy Rush-Imber, Floor Covering Weekly; Malisa Maynard, Mohawk; Ranae Anderson, Universal Fibers; Sinclair Myers, Myers Carpet of Dalton; and Noah Chitty, AHF. Sustainability and creativity took center stage at the Necklaces & Net Zero event during The International Surface Event (TISE) in Las Vegas on January 28, 2025,…

Leadership Live

Leadership Tips from CEO Scott Humphrey

Tuesday Tips

Weekly Tips from Industry Experts

SEAL Leadership

SEAL Leadership Development and Certfication

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Because of You, We are Stronger Together.

Because Of You We Are Making A Difference

“Because of You” we are most powerful when we work together to address the key issues that affect this rapidly and dramatically changing industry. We simply could not do this important work without our supporters. They help shape and secure the future of this industry. The World Floor Covering Association exists to ensure the success and profitability of professional flooring dealers and to represent the industry’s common interests.

Because speaking with one Voice Can make a difference

“Being a member of the WFCA not only elevates our business but also provides us with a platform to advocate for the values that matter most to us—integrity, quality, and customer satisfaction. The association’s strong industry presence allows us to be part of a larger collective that is focused on pushing the flooring industry forward. Whether it’s through legislative advocacy or access to innovative marketing tools, the WFCA helps us stay connected, informed, and ahead of the curve.”

Sam O'Krent - President / CEO O'Krent Floors, San Antonio, TXSam O’Krent – President / CEO O’Krent Floors, San Antonio, TX

“Since starting Atlanta Flooring Design Centers in 1985, the WFCA has helped build my business into the success it is today through building relationships with other industry leaders. The WFCA responded to our industry-wide shortage of quality, trained installers through their relationship with CFI and working to form the FCEF. I encourage all flooring companies to explore all that WFCA has to offer to make your business the best it can be.”

Donny Phillips - President/Founder Atlanta Flooring Design CentersDonny Phillips – President/Founder Atlanta Flooring Design Centers

“From manufacturer to distributor, retailer to installer, the WFCA is a force that binds the industry together. I believe in the power of membership in the WFCA. Our collective voice is much stronger than any one of our individual voices could ever be.”

Deb DeGraaf – Owner/President, DeGraaf InteriorsDeb DeGraaf – Owner/President, DeGraaf Interiors

“As one of the country’s leading specialty retailers, membership in the WFCA is more important than ever. Our industry has gone through numerous changes and is continuing to evolve. With the support of the independent retailer, the WFCA can continue to focus on many important issues to ensure positive change in the flooring industry.”

Maryanne Adams - President/CEO, Avalon Flooring USAMaryanne Adams – President/CEO, Avalon Flooring USA