Research

From market trends to technology to our recently concluded, exclusive Secret Shopper consumer research, the WFCA provides cutting edge, proprietary research to help our members. Access to exclusive research is one of the many benefits of membership.

Financial
Benchmarking Survey
The WFCA, in partnership with Benchmarkinc, annually offers a unique way to view the performance of your flooring company compared to the industry standard. The 100-page plus report will gauge your performance against the national average, the top performers, your region, and your segment (retail, commercial, builder). The study is closed for 2016. Please check back to register for the 2017 study, FREE to WFCA Members.
Download the complete 2015 Operational Performance Report below.

 

 

Consumer
Research Study
A quantitative research study to understand how the typical consumer shops for floor covering including information on showroom and merchandising preferences.

 

 

Market
Trend Reports
The World Floor Covering Association and Premier Flooring Retailer have partnered with BOWE Company, Inc. to deliver the most in-depth market research available in the floor covering industry. Research is conducted at quarterly intervals throughout the year to provide an accurate analysis of the data.
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Secret Shopper Study
"Secret Shopper: How Consumers View Independent Flooring Retailers & Big Boxes" is a four-part series put together by the World Floor Covering Association and executed by Benchmarkinc in order to provide a true analyis of how consumers differentiate the shopping experience at Big Box stores vs. the independent flooring retailer. The Secret Shopper case study went through the four steps of the flooring
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Utilizing B2B Technology
A case study evaluating the operational efficiencies of a B2B (Business to Business) system.
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