Welcome to the WFCA

For over 60 years, the World Floor Covering Association has been a driving force in the floor covering industry and the only association that represents all segments of the industry. We proudly represent over 10,000 Professional Flooring Dealers, Manufacturers, Suppliers, Distributors, Inspectors, and Installers, from companies of all sizes.

Everything we do is driven by a single purpose: Help our members become more successful by providing training, advocacy, and expertise they need to serve those customers and communities. You’re an important part of this vibrant community and your membership in the WFCA shows a commitment to the future of this industry and to independent retailers across the country. 

Are you going attending Surfaces this coming year in Las Vegas, Feb. 1-3, 2022 at the Mandalay Bay Convention Center in Las Vegas? Or attending virtually? Click Here to Register today for FREE with the WFCA Exclusive Member Code: PTNR3

Because of You

Your membership in the WFCA is essential and the support you give makes our mission come to life. “We are making a difference,” said Scott Humphrey, CEO of the WFCA. “Because of You” we are most powerful when we work together to address the key issues that affect this rapidly and dramatically changing industry.” Hear what our members have to say.

Mission, Values, and Code of Conduct

Our Mission: 

The World Floor Covering Association exists to ensure the success and profitability of professional floor covering dealers and to protect their common interests.

Our Vision:

The WFCA works towards building a vibrant, thriving industry by supporting the professional floor covering dealer through education, training, and advocacy.

Our Values:

The WFCA is dedicated to providing consumers the service and support needed to ensure a successful flooring purchase experience. To maintain the high standards of customer service we encourage in the industry, all WFCA affiliated flooring retailers are obliged to follow our code of conduct.

All WFCA affiliated flooring retailers are obliged to follow this code of conduct:

  • To be truthful with my customers in all matters related to the sale, service and installation of floor covering
  • To refrain from misleading advertising of any nature, and offer only merchandise and services that are readily available
  • To treat all floor covering retailers with respect
  • To be attentive to the customer’s desires and needs
  • To uphold the highest standards of excellence and fairness in my business
  • To observe and abide by the laws and regulations governing good business practices
  • To conduct my business in a sensitive and considerate way
  • To at all times subscribe to the highest standards of professionalism in my business
  • To treat violations of this code as inconsistent with membership in the WFCA
Getting Started

Start putting your WFCA membership work for you.

Update your profile. Need help? Contact Member Services at memberservices@wfca.org. Use the website to access the deep reserve of online content from training to inspiration, legal consultations to critical updates on legislation that impacts your business.

Get to know us

Our staff is dedicated to your success and to helping to fulfill the mission of the WFCA. Meet some of your peers in the Faces of the Industry.

Make it official

Let your clients know about your commitment to the profession by including your WFCA designation on your business materials and website. Check our brand resources page for the tools you need to showcase your membership.

Check your inboxes

Keep an eye out for updates on the latest news as well as regular communications including the WFCA Newsletter, the scoop, Nagle’s News, Tom’s Tips, Leadership Live, and your subscription to our quarterly magazine, Premier Flooring Retailer.

Get Connected

Like and follow us on social media to stay up to date on all the latest from the WFCA: Facebook, Instagram, Twitter, LinkedIn

Philanthropy

The WFCA is a proud supporter of the Floor Covering Industry FoundationFCIF is a unique organization that provides financial relief to those in our industry when battling catastrophic injuries, severe disabilities, or other life-altering medical crises. Learn more about them and how you can give back to the industry.

Resources and Benefits

The WFCA has a broad network of vendor partners to provide our members with operational benefits designed to increase the bottom line. Many of our vendor partnerships and associate members offer exclusive discounts to our members. Click on the name of the resource below to learn more about your exclusive benefits.

Member Voucher Program: The WFCA Exclusive Member Voucher Program provides you with exclusive discounts and offers from our industry partners.

Savings4Members: Savings4Members has partnerships with industry-leading national vendors to help you save time and money on the products and services you use every day like: operations supplies, credit card processing, wireless services, payroll processing, office supplies, fuel, and more! Each vendor is carefully selected for unmatched value, savings, and unbeatable customer service. The average business typically saves $14,685 annually on their bottom line.

Podium: Podium is a communication platform that integrates with your website and redefines the way you interact with your customer.  Through its Interaction Management platform, your business can message leads and customers, get reviews and feedback, and communicate easily with your teams. You can also manage and track reviews through Google and social media platforms. WFCA members get a discount. 

Business Insurance: Business Liability, Property, Workers Compensation and Commercial Vehicle insurance programs are offered by Risk Strategies Company. Contact Risk Strategies Company today to see how they can save you money with WFCA exclusive programs.  Insurance programs designed specifically for the floor covering professional for over 20 years.

fcB2B Discount: Floor Covering Business to Business is a community of flooring industry leaders working together on the development and adoption of electronic document interchange standards known as fcB2B, benefiting all entities in the flooring industry. WFCA Members receive a discount.

Premier Flooring Retailer: Premier Flooring Retailer is the face of the specialty flooring retailer. It is the only publication dedicated exclusively to the success of the specialty retailer and their supplier partners.

Voices of our Industry: Nagle's News and a list of leading industry news sites and resources that help you stay connected.

Customized Media Production: Mill Creek Media Group offers a full scope of corporate services including training, marketing and how to videos, commercial development, product introduction marketing, and promotions. The company excels at creating content that can be used on social media platforms, conducting live streaming and product launch debuts as well as a wide line-up of photography services including product, room setting and corporate portraits. WFCA members will receive discounted rates on all services offered by Mill Creek Media Group. 

Member Lounge at Surfaces:  Surfaces is THE industry marketplace for buyers, specifiers, and sellers from all over the world to source products, equipment, and services while developing relationships that improve their businesses. All members have access to the exclusive WFCA Lounge for meetings, networking, exclusive educational opportunities, or just a much-needed place to rest your feet.

 

Education and Webinars

WFCA University: This online education platform amplifies your business starting with the most important part - your people. There are unique learning modules with content for all aspects of your business.

Tom's Tips: Delivered weekly to your inbox as well as available as a training resource for you and your staff. Tom Jennings, Retail Training Expert, presents short video tips for improving your customer service and optimizing your staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition.

Leadership Live: Lessons in leadership by Scott Humphrey, CEO of the WFCA, delivered weekly to your inbox as well as available in this archive for your convenient access.

Profit Matters: Steve Abernathy, CFO of the WFCA, leads this virtual series sharing financial benchmarking tools to help floor covering retailers improve the operational and financial management of their business. Using research results provided by RFMS, Inc. that includes aggregated data from over 1000 retail locations throughout the US and Canada, Steve will provide business leaders a step-by-step playbook on how to maximize profitability of their business. He will focus on key areas including improved expense ratios, margins, staffing, and more. Episodes will be available on this page after each presentation.

Cybersecurity Webinar: Are the reports of Ransomware attacks in the news keeping you up at night? Are you concerned about hackers gaining access to your systems? Do you have a plan should your system get hacked or your data ransomed? Lewis Davis, the Sr. Director of Technology & Research for the WFCA, Stacy Eickhoff, Senior Vice President of Commercial Lines for Risk Strategies Company, and Jeff King, General Counsel of the WFCA, hosted an exclusive webinar focused on how to handle Cyber Crime impacting your business.

A Leader's Journey: This inspiring webinar series provides a firsthand account of the leadership journeys of prominent entrepreneurs in the industry. Hosted by WFCA CEO Scott Humphrey, the webinars feature an array of inspirational leaders in the industry, including Howard Brodsky, Co-Founder, Chairman, and Co-CEO CCA Global, Piet Dossche, Founder and CEO US Floors, Keith Campbell, Chairman Mannington Mills, sharing everyday leadership knowledge and best practices to lead yourself, lead your teams, and lead your business.

Primers and Handbooks: A collection of resource manuals put together in partnership with our general counsel, Jeff King, including: Independent Contractor Primer, Green Flooring Primer, and Contracts - Cannot Live Without Them

Installation: For professional installation training and certification, look to CFI. CFI is about installers helping installers rise to a level of professional skills and integrity that will bring the maximum beneficial impact to the floor covering industry, the floor covering installation profession, and to customers who care about the quality of the investment in their floors.