All WFCA affiliated flooring retailers are obligated to follow this code of conduct.
Find a WFCA floor covering professional.
How to care for your floor covering.
Want to join the WFCA? There are several membership options available.
All the latest news and industry events.
Industry figures who have had a profound impact on our industry.
Up to date information on WFCA committees.
Download approved WFCA and partner logos.
Renew your membership, Order Primers and Seals.
WFCA Associate members (manufacturers, distributors and suppliers) receive a 20% discount on exhibit space at TISE/Surfaces®
A list of leading industry news sites and resources to help you stay connected.
Up to $500 to support education and training for our members.
Member-exclusive spot and spill warranty for consumers.
We recognize and reward excellence with our annual Gold Standard Award. Submit your entry now.
Savings4Members has partnerships with industry leading national vendors to help you save time and money.
Premier Flooring Retailer is a quarterly magazine devoted entirely to the success of the independent flooring retailer.
Business liability, property, workers compensation and commercial vehicle insurance programs are offered by Willis Insurance Services.
Expansion and growth is a crucial part of every business. Let ESR negotiate the best deal for your business.
Rugs.Shop is the fastest way to expand your retail business.
Mill Creek Media Group offers a full scope of corporate services.
Regional camps for inside sales, outside sales, sales management, business strategy, and installation for sales people.
Unique online education platform with modules focused on improving staff and owner's skills.
Industry leaders share insights on leadership, legal issues, customer experience, and much more.
WFCA Member exclusive handbooks and primers.
Have a question? Ask the Expert and we will help to find the answers you are looking for.
Tom Jennings presents short video tips for improving your customer service and optimizing your staff performance.
The International Certified Floorcovering Installers Association, Inc., (CFI), is a nonprofit, trade organization devoted to flooring installers, training and certification.
See the current legislation affecting the industry and “Take Action” by writing your representative.
WFCA’s legislative and regulatory updates.
The Floor Covering Leadership Council (FCLC) exists to identify issues and develop solutions that lead to the success of the floor covering industry and its professionals.
Coming Soon: Learn more about the new installation standards for the industry.
Jeff King’s blog on legal issues impacting your business and the industry.
Executed by Benchmarkinc, this study provides a true analysis of how consumers differentiate the shopping experience at Big Box stores vs. the independent flooring retailer.
A case study evaluating operational efficiencies of a B2B system.
A quantitive research study to understand how the typical consumer shops for floor covering including information on showroom and merchandising preferences.
fcB2B technology allows WFCA members to streamline their business, stay competitive, increase profits, and grow their business.
The FCIF is dedicated to providing financial support to floor covering industry professionals who experience catastrophic illness, severe disabilities or other life-altering hardships.
Chief Executive Officer
Chief Financial Officer
V.P. of Marketing and Communications
V.P. of Professional Development
Executive Assistant to the CEO
National Manager of Member Relations
Manager of Finance
VP, CFI Division
Sr. Manager of Training, CFI Division
Director of Operations, CFI Division
Administrative Assistant, CFI Division
Accounts & Membership Coordinator, CFI Division
Marketing Coordinator, CFI DIvision
Executive Director, FCIF
Executive Director, fcB2B