SEAL Leadership Academy

The SEAL (Seeking Excellence As Leaders) Leadership Development and Certification Program is the first of its kind in our industry and represents our unwavering commitment to nurturing leadership excellence that enriches both your professional path and personal journey. In collaboration with our distinguished partners at Lead Every Day—an organization renowned for its three decades of dedication to developing impactful leaders—the SEAL program is specifically designed to equip you with the necessary skills, mindset, and certification to navigate today’s challenges and lead with unwavering integrity into the future.

This unique program features dedicated webinars, mentoring, and coaching groups to not only impact your business, but permeate your entire life. Space is limited. Sign up today.

$999 per location - annually – 10 ppl max

$299 per individual – annually

$29 per individual – monthly

Space is limited. Click here to register.


WFCA Premium Plus members receive a 10% discount. Upgrade your membership or join now.

Set Yourself Apart

The WFCA has partnered with Lead Every Day to create a leadership development and certification program. While rooted in the flooring industry, the program's benefits and teachings are designed to transcend industry boundaries, offering valuable insights to all aspiring leaders. Led by Randy Gravitt, Mark Miller, and Scott Humphrey, the SEAL Leadership Academy covers over 50 modules focused on building your leadership skills and enhancing your business. Commit to setting yourself apart as a leader and become certified through this program.

What to Expect

Four-Month, Self-Paced Educational Journey: A structured yet flexible learning experience designed to accommodate the busy schedules of professionals, promoting deep learning and significant personal growth. Though this content is self-paced, the four-month time frame is designed to optimize the experience and maximize the benefit of the follow up and coaching portions. Even though this course only runs over four months, you will have continued access to the content for a full year.

Engaging Curriculum with Personal Coaching: Over 50 carefully curated modules, enhanced by weekly text interactions and monthly personal coaching sessions via Zoom, facilitate a hands-on learning environment under the guidance of experienced leaders. Each of the video modules and daily application will require approximately 10 minutes of time. This program is designed to complement a busy schedule.

Expert-Led Curriculum: Learn from the profound insights and experiences of Randy Gravitt and Mark Miller, contributors to and authors of over a dozen leadership books. Their backgrounds guarantee a rich, impactful learning experience.

Leadership Certification: While certification is not necessary, participants have the opportunity to earn a comprehensive professional leadership leadership certification, symbolizing their commitment and achievement in leadership excellence. Certification requirements involve commenting on your takeaways for each of the video segments as you move through the program. Please inquire about complete requirements at the beginning of the program if you wish to achieve certification.

Accessible Pricing: Open to individuals at $299 annually or 12 monthly payments of $29, and companies can engage up to ten employees for $999 annually, ensuring leadership development is within reach for all scales of the flooring industry.

Continued Access: When you are registered, you will receive login credentials. These credentials will give you access to the content for a full year. 

Hear What Others Say About the Program

Participants from our pilot program have heralded the SEAL Leadership Certification as a transformative educational experience, emphasizing its comprehensive approach to developing a leadership mindset, sharpening communication skills, and strengthening team dynamics. Hear what they have to say:

"To be a great leader one must have a thirst for knowledge, learning and always improving yourself before you can help others improve. The SEAL Certification program was the perfect stimulant to keep my focus on training sharp"

"The SEAL Leadership Certification helps professionals gain a better understanding of the mindset required to effectively lead teams. The certification also offers tactical recommendations for improving communication, goal setting and mindset for winning teams in the workplace."

"I wholeheartedly recommend this program to anyone seeking to elevate their leadership skills -- It's a valuable investment that doesn't just impart knowledge but cultivates a mindset geared I believe that any investment in nurturing and empowering women leaders."

 "I'm deeply grateful for the invaluable insights gained from the SEAL Academy. As someone well-versed in executive leadership and pursuing a PhD in Strategic Leadership, I can attest to the program's caliber, which rivals, if not exceeds, graduate-level material. Thank you for your dedication and expertise. The SEAL Academy has been a transformative journey I'll carry throughout my career."