Member Benefits

The WFCA has a broad network of vendor partners to provide our members with operational benefits designed to increase the bottom line. This ranges from the robust suite of services in our new Savings4Members program to trade scholarships to recruiting and consulting to an exclusive spot and spill warranty system.

Trade Scholarship
The WFCA Trade Scholarship Program is designed for the principals and employees of WFCA Regular Member organizations to support ongoing education and training.
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My Flooring Warranty
A spot and spill Warranty for your consumers that is a turn-key, automated customer retention and sales closing program.
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Gold Standard
The WFCA believes in giving recognition where recognition is due. That’s why we are recognizing and rewarding excellence in our retailer community with our Gold Standard Award.
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Savings4Members has partnerships with industry leading national vendors to help you save time and money on the products and services you use every day.

Business Insurance
Workers compensation, liability, property / casualty and commercial vehicle insurance programs offered by Willis Insurance Services.

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Staffing and Consulting
A WFCA Preferred Partner, Benchmarkinc has more than a decade of experience in business assessment for the flooring industry.

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Telephone On-Hold
WFCA members have access to one of the finest on-hold commercial message services available...and at a member price!

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Mystery Shopping Services

The WFCA offers members a mystery shopper program to assist owners in objectively evaluating the quality of customer service within your own business, as well as comparing the customer service being offered by the competition. Contact Charles Stiles or visit the website from the link below. 

Premier Flooring Retailer

Premier Flooring Retailer is a Quarterly Magazine devoted entirely to the success of the independent flooring retailer.

Member Seal

 The WFCA seal of recognition, placed proudly in the business of every WFCA retail member, assures customers they will receive a positive and successful flooring purchase experience.