Tiered Membership Levels

Membership Levels

As of January 1, 2020, primary membership in the WFCA is FREE.

Associate Membership will remain unchanged.

The WFCA Team has been working to make this transition as smooth and seamless as possible.

Membership Cost FREE
Dealer Locator
Premier Flooring Retailer Magazine
Free Financial Benchmarking Report
Access to Education/WFCA University*
Access to Savings4Members Business Services
Free Access—Legal and Business Primers
fcB2B Discount 20%

Because of You


Associate Membership Benefits

As an association whose sole purpose is ensuring the success and profitability of our members, please know that your partnership is what makes this possible. It is not lost on us that our membership now represents the vast majority of your customers. We are ever mindful that ensuring their success also enables yours. This endless circle of success is only possible – Because of You!


Associate members of the World Floor Covering Association have the distinction of being part of the professional trade association that represents the entire floor covering industry. Legislative and regulatory matters are monitored through an ongoing lobby in Washington, DC. Through our industry research and educational programs, the WFCA keeps members informed of marketing trends and methods, in order to increase sales and upgrade professionalism within the floor covering industry. Showcasing membership in the WFCA enhances the reputation of all members, as a symbol of quality and reliability to consumers.


Membership categories and investment figures below represent an 12-month investment. There are three current membership investment categories for associate members:







Associate members are eligible to receive a 20% discount on exhibit space at TISE, the premier floor covering marketing event sponsored by the WFCA.

Free admission to the exclusive WFCA Member Lounge at TISE.

Receive membership window decals, representing commitment to the highest standards of ethics, quality, and reliability, as a member of the floor covering industry’s professional trade association. Associate Members also receive "Code of Conduct," suitable for framing.

Participation in some of the WFCA member discount programs, such as insurance plans and discount freight and discount payroll processing programs.

All WFCA member businesses, including Associate Members, are listed on the WFCA Internet site directory located at www.wfca.org, and member site links are included at no charge.

A portion of each Associate Member’s annual dues is allocated to supporting WFCA training and certification programs designed to increase the sales effectiveness and professionalism of retail members, who are customers of the Associate member.

Receive a monthly e-subscription to Nagle’s News that contains the latest news and information on the floor covering industry.

Through membership, Associate Members invest in the WFCA’s programs to provide legislative monitoring and advocacy in Washington, DC, as well as marketing research for the industry. The WFCA is the only organization that maintains a full-time lobby in Washington, DC on behalf of the entire industry.

Membership dues paid to the World Floor Covering Association are not tax deductible as charitable contributions. However, they may be tax deductible as ordinary business expenses. WFCA estimates that 13% of your dues are not deductible because of WFCA’s lobbying activities on behalf of its membership.
*Access to WFCA University is free with a minimum $100 donation to either the Floor Covering Industry Foundation (FCIF) or the Floor Covering Education Foundation (FCEF)


CFI Associate Membership

CFI Associate Sponsors

Become a CFI partner in flooring education! CFI Associate Sponsorships are available to manufacturers, distributors, retailers, associations, etc. that want to support the CFI in promoting installation excellence.

CFI Associate benefits include:

  • 10% Discount on CFI Training events
  • Technical Services Help Line (See Below)
  • Industry networking opportunities
  • Associate certificate and decal
  • Subscription to our monthly CFI E-news
  • Company listing on our website
  • Social Media shout-outs/features
  • And More

CFI Technical Services - The help you need, when you need it:

Cut Back on Call Backs: Professional installation advice on all surfaces. CFI has been the go-to source for installation advice since 1993.

Combat Claims: Our experts are here to help, by evaluating the entire situation from a true third party perspective.

Report Evaluation of Claims by Email: Our dedicated and experienced team responds quickly and efficiently to help resolve any claim issues.

Beat the Clock: Tech line available - Installation problems don’t always happen conveniently between 9-5.  When problems arise, we’re available.

On-Site Second Look: Pool of expert inspectors should a 2nd inspection be needed (fees apply). Get a pro to your door for on-site help

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