Capitalize on the Power of Your Peers

As a flooring business owner, you are faced with unique challenges and decisions every day. The best advice for tackling your most challenging problems often comes from peers who can offer a fresh perspective or who have overcome the same issue themselves. In the spirit of supporting these valuable connections, the WFCA has launched G.R.O.W. groups, an exclusive online retail discussion group for our members. This group allows our members from non-competing markets to connect with like-minded professionals who share their values, understand their challenges, hold them accountable, and encourage them to reach their goals.

The framework of this program is organized around three core elements:

  • Valuable perspectives from a trusted group of peers
  • Guidance from a respected facilitator
  • Insights from subject matter experts

If you are interested in participating, please select an event below and click to register.

If you are interested in joining the G.R.O.W. Facebook page, click here.

Upcoming G.R.O.W. Group Events:

Typhannie Harker - Owner, Carpeting by Mike

Best Practices in Retail



Lewis Davis - Sr. Director of Technology & Research​, WFCA

fcB2B Product Catalog



Summer Turner - Vice President of Sales, Huali USA

The Supplier Viewpoint



Jeff King - General Counsel, WFCA

What's Happening on Capitol Hill

When: TBD


Freida Staten - Vice President of Marketing, Communications, and Membership, WFCA

Kathryn Baird - Owner, TK Fusion, LLC

Powerful Ways to Improve Company Culture

When: TBD


Dave Garden - Executive Director of Education, CFI Division

Installation for Sales People

When: TBD


Stacy Eickhoff - Senior Vice President, Risk Strategies

Navigating a Commercial Property Claim

When: TBD


Scott Humphrey - CEO, WFCA




Josh Young - Engagement Specialist, WFCA

Making the Most of Your WFCA Benefits

When: TBD


Steve Abernathy - CFO, WFCA

Profit Matters

When: TBD


Michelle Winters and Lisbeth Calandrino - Co-Founders, Women of the Flooring Business 

Women in Leadership