Capitalize on the Power of Your Peers

As a flooring business owner, you are faced with unique challenges and decisions every day. The best advice for tackling your most challenging problems often comes from peers who can offer a fresh perspective or who have overcome the same issue themselves. In the spirit of supporting these valuable connections, the WFCA has launched G.R.O.W. groups, an exclusive online retail discussion group for our members. This group allows our members from non-competing markets to connect with like-minded professionals who share their values, understand their challenges, hold them accountable, and encourage them to reach their goals.

The framework of this program is organized around three core elements:

  • Valuable perspectives from a trusted group of peers
  • Guidance from a respected facilitator
  • Insights from subject matter experts

If you are interested in participating, please fill out a member profile form to request to join.

If you are interested in joining the G.R.O.W. Facebook page, click here.

Upcoming G.R.O.W. Group Events:

Lewis Davis - Sr. Director of Technology & Research‚Äč, WFCA

Coming to an Inbox Near You, Holiday Phishing Scams

When: November 22, 2pm EST

Click here to sign up for this event. You will receive an email confirmation upon sign up.


Josh Young - Engagement Specialist, WFCA

Making the Most of Your WFCA Benefits

When: December 7, 2pm EST

Click here to sign up for this event. You will receive an email confirmation upon sign up.


Michelle Winters - Co-Founder, Women of the Flooring Business 

When: TBD


Steve Abernathy - CFO, WFCA

Profit Matters

When: TBD


Cheryl Acierno - Acierno & Company, LLC

Strictly Commercial: The Unique Challenges of Working With Specification

When: This event has been postponed. Please check back for new date!


Jeff King - General Counsel, WFCA

Independent Contractors

When: TBD


Stacy Eickhoff - Senior Vice President, Risk Strategies

If it is not documented…Did It Really Happen? Lessons Learned Through the Claims Process

When: TBD