Capitalize on the Power of Your Peers

As a flooring business owner, you are faced with unique challenges and decisions every day. The best advice for tackling your most challenging problems often comes from peers who can offer a fresh perspective or who have overcome the same issue themselves. In the spirit of supporting these valuable connections, the WFCA has launched G.R.O.W. groups, an exclusive online retail discussion group for our members. This group allows our members from non-competing markets to connect with like-minded professionals who share their values, understand their challenges, hold them accountable, and encourage them to reach their goals.

The framework of this program is organized around three core elements:

  • Valuable perspectives from a trusted group of peers
  • Guidance from a respected facilitator
  • Insights from subject matter experts

If you are interested in participating, please select an event below and click to register.

If you are interested in joining the G.R.O.W. Facebook page, click here.

Upcoming G.R.O.W. Group Events:

Summer Turner - Vice President of Sales, Huali USA

Supplier Q & A

When: December 15, 2pm EST

Click this link to register for the event. You will receive a confirmation email. 


Lewis Davis - Sr. Director of Technology & Research‚Äč, WFCA

fcB2B Product Catalog

When: January 17, 2pm EST

Click this link to register for the event. You will receive a confirmation email. 


Josh Young - Engagement Specialist, WFCA

Making the Most of Your WFCA Benefits

When: TBD

This event has ended. Please check back for the next scheduled time.


Michelle Winters - Co-Founder, Women of the Flooring Business 

Women in Leadership



When: TBD


Steve Abernathy - CFO, WFCA

Profit Matters

When: TBD


Cheryl Acierno - Acierno & Company, LLC

Strictly Commercial: The Unique Challenges of Working With Specification

When: This event has been postponed. Please check back for new date!


Jeff King - General Counsel, WFCA

Independent Contractors

When: TBD


Stacy Eickhoff - Senior Vice President, Risk Strategies

If it is not documented…Did It Really Happen? Lessons Learned Through the Claims Process

When: TBD