CFI Announces Strategic Alliance with Mohawk
The Certified Flooring Installers Association (CFI) named Mohawk as its exclusive Executive Strategic Partner at The International Surface Event. This new alliance is designed to enhance installer education, expand technical resources and promote installation excellence across the flooring industry.
“Mohawk’s partnership with CFI is a powerful example of manufacturer leadership in supporting the flooring installers who determine the quality of every finished job,” said Scott Humphrey, CEO of the World Floor Covering Association. “By investing in those installers, Mohawk is helping ensure product performance translates directly into customer confidence and industry credibility.”
This collaboration builds on an already established relationship. For more than three decades, CFI has advanced the craft of installation through hands-on educational opportunities, professional certification, and workforce development. Mohawk brings valuable innovation in installation solutions through its diverse product lines, particularly Mohawk Performance Accessories, which is engineered to enhance flooring performance and ensure long-term success. Mohawk has also been a consistent advocate of installer advancement, including involvement in the tise National Installer of the Year Competition and participation in CFI’s expanded annual convention, which attracts over 500 installers from across the country. Working together, the organizations will develop solutions for installers to navigate real-world challenges and evolving project needs with confidence.
“Flooring installers are the heart of the industry, bringing their precision, expertise and pride to every job,” said Ken Walma, president of Mohawk Flooring North America. “Given the prevalent shortage of experienced installers, we are eager to work with the CFI to advance our mission of elevating the installer community and building a stronger, more skilled, more connected industry.”
For more information about CFI, visit www.cfiinstallers.org. Learn more about Mohawk Performance Accessories at www.mohawkflooring.com.
About CFI (Certified Flooring Installers)
The International Certified Flooring Installers Association (CFI), a division of the World Floor Covering Association (WFCA), is the industry’s leading organization for professional flooring installation training and certification. Since 1993, CFI has certified thousands of installers worldwide across all major flooring categories — including carpet, hardwood, resilient, laminate, and ceramic. CFI’s comprehensive programs cover installation, estimating, inspection, patterned and woven carpet, and product knowledge. Through a national network of experienced trainers, CFI is dedicated to raising installation standards, supporting career growth, and delivering skilled craftsmanship for dealers and manufacturers across the flooring industry. Learn more at www.cfiinstallers.org.
About Mohawk
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, hardwood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk Performance Accessories, Pergo, Unilin and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.