NFIC Unveils New Logo as Part of Unified WFCA Brand Family

The Natural Fiber Installers Certification (NFIC) has revealed its new logo, marking a significant milestone for the organization and the final step in unifying all World Floor Covering Association (WFCA) entities under a cohesive brand direction.

This alignment reflects more than visual consistency—it represents a shared purpose and a powerful collective identity across the WFCA family of brands. From WFCA and CFI to FCITS, FCB2B, and now NFIC, this bold, unified presence reinforces its leadership across every segment of the flooring industry.

The new NFIC logo features a distinct red-orange accent, giving it a unique identity while complementing the shared color palette and design elements throughout the WFCA brand family. The logo will be used for marketing and promotional efforts, while the official NFIC certification mark remains unchanged—continuing to represent the expertise and credibility of certified installers.

Founded in 2006, NFIC is the flooring industry’s longest-standing authority in natural fiber training and certification. Now operating under the CFI umbrella, NFIC remains focused on its specialty while expanding its reach through WFCA’s robust network of programs and initiatives.

“This alignment marks more than a design refresh—it signals the strength of our collective voice and the momentum we’re building as a united force in the industry,” said Freida Staten, WFCA’s Chief Marketing & Strategy Officer. “We’re excited about what this next chapter means for NFIC and the broader flooring community.”

With over 600 certified professionals and training programs covering woven/tufted wool, Axminster, Wilton, velvet, sisal, seagrass, and more, NFIC sets the standard for natural fiber flooring excellence.

For more information about NFIC certification and programs, visit NFIC.

About NFIC

The Natural Fiber Installers Certification (NFIC) is the flooring industry’s leading certification program dedicated to natural fiber products. Committed to setting the highest standards, NFIC provides comprehensive training and certification for installers, sales professionals, and inspectors working with woven wool, Axminster, Wilton, velvet, sisal, handmade rugs, and more. NFIC promotes quality, safety, and sustainability across fiber installation and maintenance. Now operating under CFI and part of the WFCA family of brands, NFIC continues to expand its reach while supporting a professional community devoted to preserving the integrity and craftsmanship of natural fiber flooring.