Registration Opening Soon for New “Synergy Convention & Expo” — Uniting the Flooring Industry Through Education, Connection, and Innovation

A new chapter in industry collaboration begins with the launch of the Synergy Convention & Expo — an event designed to bring together flooring professionals from across multiple organizations and disciplines for a unified, purpose-driven experience. Previously called “Elevate, CFI FCICA Annual Convention & Trade Show”, Synergy Convention & Expo will mark the third year of this joint annual convention with even more industry representation! Registration will open soon, and attendees are encouraged to secure their spot early for this inaugural event!

Representing the collective efforts of CFI, FCICA, FCITS, and FCB2B, the Synergy Convention & Expo is a multi-day event focused on advancing the flooring industry through hands-on training, certification, digital integration, inspection excellence, leadership development, and peer-to-peer connection. The event will be held September 16-18, 2025, at the Sheraton Music City Airport Hotel in Nashville, TN.

Following the success of last year’s event, which attracted over 50 exhibitors, the Synergy Convention & Expo continues to grow with the inclusion of FCB2B and FCITS. The event promises to offer even more opportunities for learning, networking, and collaboration within the industry.

“This event isn’t just about bringing people together — it’s about aligning strengths and creating momentum across all corners of the flooring industry,” said Freida Staten, Chief Marketing & Strategy Officer of the World Floor Covering Association. “We’re proud to offer a platform where professionals can come together, share knowledge, and collectively shape the future of the industry.”

The event’s branding and tagline — Education. Connection. Innovation. — reflect its foundational purpose. Each participating entity will host specialized programming aligned to its mission while contributing to the broader, unified experience that defines Synergy.

Key audiences include installers, contractors, inspectors, educators, manufacturers, distributors, and technology partners — all of whom will find value in training, certifications, strategic insight, and networking opportunities under one roof.

With a shared commitment to growth and innovation, Synergy is poised to become a landmark event that celebrates the strength of collaboration while elevating professionalism across the flooring community.

Registration details, session lineups, and early-bird incentives will be released soon.

About the Synergy Convention & Expo: The Synergy Convention & Expo is the premier collaborative event for the flooring industry, bringing together professionals from across installation, contracting, inspection, education, manufacturing, distribution, and technology. Representing the combined efforts of CFI, FCICA, FCITS, and FCB2B, Synergy is dedicated to advancing the industry through education, connection, and innovation. The multi-day event offers targeted training, certifications, emerging technologies, leadership development, and peer-to-peer networking — all designed to strengthen and elevate the flooring community. Learn more.

About CFI (Certified Flooring Installers): The International Certified Flooring Installers Association (CFI), a division of the World Floor Covering Association (WFCA), is the industry’s leading organization for professional flooring installation training and certification. Since 1993, CFI has certified thousands of installers worldwide across all major flooring categories — including carpet, hardwood, resilient, laminate, and ceramic. CFI’s comprehensive programs cover installation, estimating, inspection, patterned and woven carpet, and product knowledge. Through a national network of experienced trainers, CFI is dedicated to raising installation standards, supporting career growth, and delivering skilled craftsmanship for dealers and manufacturers across the flooring industry. Learn more at cfiinstallers.org.

About FCICA (Flooring Contractors Association): The Flooring Contractors Association (FCICA) is the resource for premiere commercial flooring contractors. FCICA provides leadership, education, and support to advance the success of its members, including training and certification through the Certified Installation Manager (CIM) Program. FCICA connects contractors, manufacturers, and industry partners through educational events, networking, and workforce development initiatives. Visit fcica.com for more information.

About FCITS (Flooring Consultants and Inspection Training Services): Flooring Consultants and Inspection Training Services (FCITS), a division of the World Floor Covering Association (WFCA), is the industry’s leading provider of flooring inspection education, certification, and technical support. Established in 1988, FCITS has trained over 2,000 inspectors worldwide and is recognized for its in-depth curriculum and hands-on training programs in carpet, hardwood, luxury vinyl, laminate, and more. FCITS equips flooring professionals with the expertise to assess product performance, resolve claims, and uphold quality standards across the industry. Learn more at fcits.org.

About FCB2B (Floor Covering Business-to-Business): Floor Covering Business-to-Business (FCB2B), a program overseen and supported by the World Floor Covering Association (WFCA), is the digital backbone of the flooring industry. This standards-based initiative streamlines electronic communications between manufacturers, distributors, and flooring retailers — enabling more efficient transactions, inventory management, and data sharing. By enhancing connectivity and reducing manual errors, FCB2B helps companies increase productivity, improve accuracy, and remain competitive in today’s fast-paced marketplace. Learn more at fcb2b.org.