World Floor Covering Association Receives Prestigious 2023 Power of Associations Silver Award for We Are Part of the Solution

Power of Associations Awards recognize associations working to improve
communities and ensure a better quality of life
August 14, 2023 – Dalton, GA – The World Floor Covering Association (WFCA) proudly
announces the receipt of the esteemed Power of Associations Silver Award from the American
Society of Association Executives (ASAE) for its We Are Part of the Solution campaign. The
accolade showcases how associations leverage their resources to drive positive change,
advance industry standards, foster innovation, and improve communities worldwide.
The We Are Part of the Solution campaign marks a significant milestone as the first-ever
industry-wide initiative to address the critical shortage of skilled floorcovering installation
professionals. At the helm of this visionary effort, WFCA spearheaded the creation of the Floor
Covering Education Foundation (FCEF), a strategic platform that plays a pivotal role in
recruiting, offering scholarships, and facilitating the placement of future installers, thereby
ensuring the industry’s long-term sustainability and growth.

“As the world’s largest organization representing the flooring covering industry, the WFCA is
dedicated to being a strong advocate on issues that profoundly impact our profession, the
customers we serve, and the unified voices of our community and workforce, particularly in
addressing the critical challenge of workforce shortages,” said WFCA CEO Scott Humphrey.
“We Are Part of the Solution exemplifies the power of collaboration and dedication within our
industry. It is an honor to be recognized by ASAE.”

“Congratulations to WFCA for exemplifying the impact associations have on the industries and
professions they represent and on society at large,” said ASAE President and CEO Michelle
Mason, FASAE, CAE. “It’s always so incredibly satisfying to see associations going above and
beyond their everyday mission to change the world. We’re very proud to spotlight this awardwinning initiative.”

With an unwavering dedication to solving industry challenges, WFCA’s We Are Part of the
Solution campaign continues to serve as a driving force for positive change. It embodies an
inspiring call to action, urging the flooring industry to unite and foster a strong and skilled
workforce, ensuring a brighter future for all.

To learn more about FCEF, visit the FCEF website.