THE SIX PILLARS OF RELEVANCE AND SUCCESS

From market trends to technology to our recently concluded, exclusive Secret Shopper consumer research, the WFCA provides cutting edge, proprietary research to help our members. Access to exclusive research is one of the many benefits of membership.

One of the cornerstones of the WFCA is exclusive education for our members. This includes primers on green flooring, writing contracts and understanding the independent contractor, as well as an abundant array of training seminars and online education under the banner of the newly formed WFCA University. WIth the integration of CFI, the WFCA is working to tackle one of the most pressing issues in the industry; the ongoing education of qualified installers.

The WFCA has a broad network of vendor partners to provide our members with operational benefits designed to increase the bottom line. This ranges from shipping to telecommunications, insurance to marketing, trade scholarships to recruiting and consulting, credit card processing to payroll services, web development to an exclusive spot and spill warranty system.

The WFCA is a proud partner and sponsor of the FCIF. Founded in 1980, the Floor Covering Industry Foundation (FCIF) is dedicated to providing financial support for floor covering industry professionals who experience catastrophic illness, severe disabilities or other life-altering hardships. These philanthropic efforts are accomplished with compassion, confidentiality and preservation of dignity for the individuals concerned.

Whether lobbying Congress, or education on pressing industry legal issues from our general counsel, Jeff King, the WFCA is committed to championing the causes and issues that are important to you as a retailer. WFCA has implemented a new legislative action center where our members and supporters can now easily contact their elected officials. To get involved and/or take action in industry-related government relations go to wfca-pro.org, then click on “Legislative Action.”

TECHNOLOGY The WFCA embraces technology that will directly impact the success of our members, including fcB2B technology which allows WFCA members to streamline their business. Floor Covering Business to Business (B2B) technology enables software users to automatically send and receive the documents that are exchanged everyday between manufacturers, distributors, and flooring retailers and contractors, in a fraction of the time it takes to complete manually.