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World Floor Covering Association

The Lifetime Value of a Customer

Great salespeople understand the lifetime value of a customer.

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World Floor Covering Association

855 Abutment Road, Ste. 1 | Dalton, GA 30721

E-mail : wfca@wfca.org

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: (855) 330-1183

Local

: (706) 217-1183

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: (706) 217-1165

Copyright © 2025

  • Contact Us
  • Home
  • Join or Sign in to IMIS
  • Consumer
    • Why Shop
    • Dealer Locator
    • Floor Covering Overview
    • Care & Cleaning Guide
  • Who We Are
    • Our Family of Companies
    • Our Team
    • Mission, Vision, Values, Code of Conduct
    • Board of Directors
    • Awards
      • Hall Of Fame
      • Tom Jennings Champion Award
      • WFCA Luminary Award
  • Membership
    • Join, Renew, or Upgrade
    • Welcome Center
    • Brand Resources
  • Advocacy
    • Legislative Action
    • Primers & Handbooks
  • Networking
    • Events
    • Faces of the Industry
    • Retail Discussion Groups (GROW)
  • The Experts
    • Leadership Live
      • A Leader’s Journey
    • Tuesday Tips
    • Grow with Us Live Events
    • Industry Insights
    • Internal Groove
  • Education
    • SEAL Leadership Certification
    • WFCA University
    • Premier Flooring Retailer
    • Tom’s Tips Training Center
  • Installation
    • Certifed Flooring Installers (CFI)
    • Floor Covering Education Foundation (FCEF)
  • Philanthropy
    • Floor Covering Industry Foundation (FCIF)
  • Technology
    • fcB2B
  • News and Events
    • Latest News
    • Upcoming Events
    • Communications
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