Great salespeople understand the lifetime value of a customer.
Tom's Tips
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Tom Jennings, the VP of Professional Development for the WFCA, presents short video tips for improving your customer service and optimizing your staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition.
COMING SOON!: A new video coming your way shortly!
Setting a positive tone when conducting your follow up interview.
Too many sales associates tend to “leave money on the table” by not knowing how to properly present upgrades to a sale.
Learn to leave the store at the end of each day with important tasks accomplished.
Never fell that you need to be an authority on any given subject.
Competency is a total image.
People pay attention to those who pay attention to them.
It's never wise to put the customer on the defense.
Taking attentive notes will validate to the customer that what she has to say is important to you.
A polite gesture will work wonders when it comes to making a customer feel welcome.
How to present yourself when visiting a customer for an in–home visit.
Explaining the options available will separate you from your competition.
A great option for the increasing number of residences that have a dedicated home office.
A recommendation that will never be a deal breaker, but could be a deal maker.
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