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World Floor Covering Association

Tom’s Videos

1.21.25 – Tuesday Tip, Be Memorable for the Customer, Tom Jennings

Jennings reminds us to always be memorable to the customer in this week’s Tuesday Tip. Customers understand that a display of samples is no more fashion than a box of crayons is artwork.

Read More 1.21.25 – Tuesday Tip, Be Memorable for the Customer, Tom JenningsContinue

Use Descriptive Terms

Use Descriptive Terms

In this week’s Tom’s Tips, Tom reminds us that customers don’t buy product features. What they do buy is the benefit that the feature will give them.

Read More Use Descriptive TermsContinue

It’s More Than A Pretty Picture

It’s More Than A Pretty Picture

In this week’s Tom’s Tips, Tom asks, “What are you doing to prove to a prospect that your work is a cut above typical?”

Read More It’s More Than A Pretty PictureContinue

More Selection Can Equal Less Sales

More Selection Can Equal Less Sales

In this week’s Tom’s Tips, Tom reminds us that too many similar products only add complexity for the sales staff

Read More More Selection Can Equal Less SalesContinue

In-Home Advantage

In-Home Advantage

In this week’s Tom’s Tips, Tom reminds us of the importance of taking time to create a comfortable beginning to your visit to a customer’s home.

Read More In-Home AdvantageContinue

A Thanksgiving message from our CEO

A Thanksgiving message from our CEO

A Thanksgiving message from our CEO, Scott Humphrey.

Read More A Thanksgiving message from our CEOContinue

Validating Your Product Pricing

Validating Your Product Pricing

In this week’s Tom’s Tips, Tom reminds us that when we expect someone who buys maybe once a decade to understand, that’s just not realistic.

Read More Validating Your Product PricingContinue

Understanding Your Firm’s Strategies

Understanding Your Firm’s Strategies

Staff meetings should reiterate current strategies and let team members know what is coming next. Learn more in this week’s edition of Tom’s Tips.

Read More Understanding Your Firm’s StrategiesContinue

The Importance of Staging Jobs

The Importance of Staging Jobs

In this week’s Tom’s Tips, Tom reminds us that when jobs are properly staged, everyone wins. Make sure every display in your store serves a purpose.

Read More The Importance of Staging JobsContinue

Be the Pro that They Desire

Be the Pro that They Desire

In this week’s Tom’s Tips, Tom tells us an old adage about dressing for success. While styles may change, the importance of doing so has not.

Read More Be the Pro that They DesireContinue

Sell the Problem First

Sell the Problem First

When we emotionally create the problem, then offer a solution, the sale becomes almost effortless. Learn more in this week’s Tom’s Tips.

Read More Sell the Problem FirstContinue

A Good Response to a Bad Question

A Good Response to a Bad Question

In this week’s Tom’s Tips, Tom reminds us that when you are looking for a good response to a bad question, start by remembering that a customer has the right to ask a bad question.

Read More A Good Response to a Bad QuestionContinue

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World Floor Covering Association

855 Abutment Road, Ste. 1 | Dalton, GA 30721

E-mail : wfca@wfca.org

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  • Contact Us
  • Home
  • Join or Sign in to IMIS
  • Consumer
    • Why Shop
    • Dealer Locator
    • Floor Covering Overview
    • Care & Cleaning Guide
  • Who We Are
    • Our Family of Companies
    • Our Team
    • Mission, Vision, Values, Code of Conduct
    • Board of Directors
    • Awards
      • Hall Of Fame
      • Tom Jennings Champion Award
      • WFCA Luminary Award
  • Membership
    • Join, Renew, or Upgrade
    • Welcome Center
    • Brand Resources
  • Advocacy
    • Legislative Action
    • Primers & Handbooks
  • Networking
    • Events
    • Faces of the Industry
    • Retail Discussion Groups (GROW)
  • The Experts
    • Leadership Live
      • A Leader’s Journey
    • Tuesday Tips
    • Grow with Us Live Events
    • Industry Insights
    • Internal Groove
  • Education
    • SEAL Leadership Certification
    • WFCA University
    • Premier Flooring Retailer
    • Tom’s Tips Training Center
  • Installation
    • Certifed Flooring Installers (CFI)
    • Floor Covering Education Foundation (FCEF)
  • Philanthropy
    • Floor Covering Industry Foundation (FCIF)
  • Technology
    • fcB2B
  • News and Events
    • Latest News
    • Upcoming Events
    • Communications
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