Tom's Tips

One of the largest hurdles that many independent flooring retailers face is how to stand apart from the crowd to the buying public.

To stand apart in your customer’s eyes, make an increased effort to emphasize your store’s investment in your marketplace.

In this week’s Tom’s Tips, Tom reminds us that customers are judging you not only on the merits of the products you offer, but also whether they can place th

Tom Jennings shares valuable lessons learned from Sears in part 3 of a series: Good retailing evokes customer emotions and actions.

Tom Jennings shares valuable lessons learned from Sears in part 2 of a series: Are you putting exclusive offerings upon a pedestal in your store?

If you know Scott Humphrey, you know that he loves our country and our political system.

Tom Jennings shares valuable lessons learned from informercials in part 3 of a series: Infomercial salespeople never make a presentation that they fail to vi