Jennings reminds us to always be memorable to the customer in this week’s Tuesday Tip. Customers understand that a display of samples is no more fashion than a box of crayons is artwork.
In this week’s Tom’s Tips, Tom reminds us that customers don’t buy product features. What they do buy is the benefit that the feature will give them.
In this week’s Tom’s Tips, Tom asks, “What are you doing to prove to a prospect that your work is a cut above typical?”
In this week’s Tom’s Tips, Tom reminds us that too many similar products only add complexity for the sales staff
In this week’s Tom’s Tips, Tom reminds us of the importance of taking time to create a comfortable beginning to your visit to a customer’s home.
A Thanksgiving message from our CEO, Scott Humphrey.
In this week’s Tom’s Tips, Tom reminds us that when we expect someone who buys maybe once a decade to understand, that’s just not realistic.
Staff meetings should reiterate current strategies and let team members know what is coming next. Learn more in this week’s edition of Tom’s Tips.
In this week’s Tom’s Tips, Tom reminds us that when jobs are properly staged, everyone wins. Make sure every display in your store serves a purpose.
In this week’s Tom’s Tips, Tom tells us an old adage about dressing for success. While styles may change, the importance of doing so has not.
When we emotionally create the problem, then offer a solution, the sale becomes almost effortless. Learn more in this week’s Tom’s Tips.
In this week’s Tom’s Tips, Tom reminds us that when you are looking for a good response to a bad question, start by remembering that a customer has the right to ask a bad question.