Tom's Tips

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Because of You, the WFCA fights for our industry in Washington, D.C.

Because of You, the WFCA fights for our industry in Washington, D.C.

This week in Tom’s Tips, Tom reminds you to absorb what your customer is telling you; both verbally and non-verbally.

We all have a choice when it comes to how we react to the challenges of our past.

Don’t tell the customer more than they need to know.

In this week’s Tom’s Tips, Tom asks, “Are you giving your customers a chance to dream – or are they stuck in a maze?”

In this week’s Tom’s Tips, Tom discusses selling flooring as fashion , “I have found that a profitable use of time is to tour businesses suc

Remember the goal is to make the customer relaxed in your surroundings.

Don’t lose sight of the fact that you are responsible for your pricing strategy – not your customer.

In this week’s Tom’s Tips, Tom shares a concept that many salespeople do not grasp - that of price versus cost.

Ask yourself, is this the way that you want your customers to feel about your firm?

In this week’s Leadership Live, Scott Humphrey shares a lesson in leadership from the life of hotel icon Harris Rosen...

One of the largest hurdles that many independent flooring retailers face is how to stand apart from the crowd to the buying public.

The importance of an attitude of gratitude...