Tom's Tips

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Tom Jennings shares valuable lessons learned from Sears in part 3 of a series: Good retailing evokes customer emotions and actions.

To be a true leader and visionary, you must master the skill of delegation.

Tom Jennings shares valuable lessons learned from Sears in part 2 of a series: Are you putting exclusive offerings upon a pedestal in your store?

Remember that past laurels, no matter how significant, all have an expiration date!

If you know Scott Humphrey, you know that he loves our country and our political system.

You need to develop your own style that is comfortable both for you and your target customer.

Tom Jennings shares valuable lessons learned from informercials in part 3 of a series: Infomercial salespeople never make a presentation that they fail to vi

In order for your leadership to last, and in order for you to leave a legacy for future generations, your leadership must impact people.

In this week’s Tom’s Tips, Tom talks about how too many salespeople see the “education of the customer” as their primary goal.

Tom Jennings shares valuable lessons learned from informercials in part 1 of a series: if you want to be believed – you must first be a believer yourself.

In this week’s Tom’s Tips, Tom reminds managers to coach winning behavior at the place where a great number of the sales are consummated – in the customer’s

Always remember that it is most important to manage the emotions of the customer first – then worry about the product.

Always remember that at the core, the customer only cares about their own situation – not yours.

Always remember that at the core, the customer only cares about their own situation – not yours.

One of the greatest attributes that any salesperson can possess is the ability to be believable.