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World Floor Covering Association
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World Floor Covering Association

Tom’s Videos

Offering Options

Offering Options

Making sure that your customer knows that she has a choice.

Read More Offering OptionsContinue

Just Say No

Just Say No

Life is too short to purposely do things wrong!

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Only If It Really Matters

Only If It Really Matters

You do not have to be right all of the time!

Read More Only If It Really MattersContinue

The Answer May Be In the Mirror

The Answer May Be In the Mirror

Competency is a total image – not just product knowledge.

Read More The Answer May Be In the MirrorContinue

Come On In

Come On In

The importance of using non-verbal communication when you are otherwise engaged.

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In Home Visits

In Home Visits

There is a correct time to bring samples into a customer’s home. Do you know when it is?

Read More In Home VisitsContinue

Being a Great Customer

Being a Great Customer

Always remember that what you seek in those serving you is exactly what customers hope to find in your presence.

Read More Being a Great CustomerContinue

Effective Follow Up

Effective Follow Up

Remember, you really do want to know what the customer is thinking!

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Don’t Forget to Practice

Don’t Forget to Practice

Excellence can only occur after meaningful practice.

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Show Your Appreciation

Show Your Appreciation

The logic behind sending a handwritten note…to those who did not buy from you.

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41 Words

41 Words

Digital communication is easy and convenient, but is it always the correct method of communication?

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Payment Options

Payment Options

Effective use of the financing tools available to you will undoubtably raise your sales totals.

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World Floor Covering Association

855 Abutment Road, Ste. 1 | Dalton, GA 30721

E-mail : wfca@wfca.org

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Toll Free

: (855) 330-1183

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: (706) 217-1183

Fax

: (706) 217-1165

Copyright © 2026

  • Contact Us
  • Home
  • Join or Sign in to IMIS
  • Consumer
    • Why Shop
    • Dealer Locator
    • Floor Covering Overview
    • Care & Cleaning Guide
  • Who We Are
    • Our Family of Companies
    • Our Team
    • Mission, Vision, Values, Code of Conduct
    • Board of Directors
    • Awards
      • Hall Of Fame
      • Tom Jennings Champion Award
      • WFCA Luminary Award
  • Membership
    • Join, Renew, or Upgrade
    • Welcome Center
    • Brand Resources
  • Advocacy
    • Legislative Action
    • Primers & Handbooks
  • Networking
    • Events
    • Faces of the Industry
    • Retail Discussion Groups (GROW)
  • The Experts
    • Leadership Live
      • A Leader’s Journey
    • Leadership by the Letter
    • Tuesday Tips
    • Grow with Us Live Events
    • Industry Insights
    • Internal Groove
  • Education
    • SEAL Leadership Certification
    • SEAL 2 Leadership Training
    • WFCA University
    • Premier Flooring Retailer
    • Tom’s Tips Training Center
  • Installation
    • Certifed Flooring Installers (CFI)
    • Floor Covering Education Foundation (FCEF)
  • Philanthropy
    • Floor Covering Industry Foundation (FCIF)
  • Technology
    • fcB2B
  • News and Events
    • Latest News
    • Upcoming Events
    • Communications
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