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World Floor Covering Association

Tom’s Videos

Give Your Message Time to be Heard

Give Your Message Time to be Heard

Be realistic regarding the commitment needed for your campaign to reach your goals. 

Read More Give Your Message Time to be HeardContinue

Made in the USA

Made in the USA

An excellent opportunity for local flooring stores to embrace.

Read More Made in the USAContinue

Criticize the Act, Not the Actor

Criticize the Act, Not the Actor

 It is critical that you know how to refrain from making comments sound personal.

Read More Criticize the Act, Not the ActorContinue

Distinguishing Touches

Distinguishing Touches

Always remember the saying “the whole is worth more than the sum of its parts.”

Read More Distinguishing TouchesContinue

Don’t Give Away the Recipe

Don’t Give Away the Recipe

Be careful not to “de-mystify” the installation process too much.

Read More Don’t Give Away the RecipeContinue

Catch Them Doing Something Right

Catch Them Doing Something Right

Improving communications between the sales associates and the installers.

Read More Catch Them Doing Something RightContinue

Catch Them Doing Something Right

Catch Them Doing Something Right

Improving communications between the sales associates and the installers.

Read More Catch Them Doing Something RightContinue

Review Your Roster

Review Your Roster

Every day your team is either moving up or down in the standings.

Read More Review Your RosterContinue

Not a Total Loss

Not a Total Loss

When you lose a sale, make sure that you don’t lose the lesson that comes with it.

Read More Not a Total LossContinue

I Was Born Ready!

I Was Born Ready!

The best way to make a sale is to be prepared to sell!

Read More I Was Born Ready!Continue

Who Does Your Staff Resemble?

Who Does Your Staff Resemble?

Do your customers and your staff look very similar? They should.

Read More Who Does Your Staff Resemble?Continue

We All Like Nice Things

We All Like Nice Things

Don’t leave money on the table by not knowing how to properly present options to a prospect.

Read More We All Like Nice ThingsContinue

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World Floor Covering Association

855 Abutment Road, Ste. 1 | Dalton, GA 30721

E-mail : wfca@wfca.org

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: (706) 217-1183

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Copyright © 2026

  • Contact Us
  • Home
  • Join or Sign in to IMIS
  • Consumer
    • Why Shop
    • Dealer Locator
    • Floor Covering Overview
    • Care & Cleaning Guide
  • Who We Are
    • Our Family of Companies
    • Our Team
    • Mission, Vision, Values, Code of Conduct
    • Board of Directors
    • Awards
      • Hall Of Fame
      • Tom Jennings Champion Award
      • WFCA Luminary Award
  • Membership
    • Join, Renew, or Upgrade
    • Welcome Center
    • Brand Resources
  • Advocacy
    • Legislative Action
    • Primers & Handbooks
  • Networking
    • Events
    • Faces of the Industry
    • Retail Discussion Groups (GROW)
  • The Experts
    • Leadership Live
      • A Leader’s Journey
    • Leadership by the Letter
    • Tuesday Tips
    • Grow with Us Live Events
    • Industry Insights
    • Internal Groove
  • Education
    • SEAL Leadership Certification
    • SEAL 2 Leadership Training
    • WFCA University
    • Premier Flooring Retailer
    • Tom’s Tips Training Center
  • Installation
    • Certifed Flooring Installers (CFI)
    • Floor Covering Education Foundation (FCEF)
  • Philanthropy
    • Floor Covering Industry Foundation (FCIF)
  • Technology
    • fcB2B
  • News and Events
    • Latest News
    • Upcoming Events
    • Communications
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