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World Floor Covering Association

Tom’s Videos

Leaving Money on the Table

Leaving Money on the Table

Too many sales associates tend to “leave money on the table” by not knowing how to properly present upgrades to a sale.

Read More Leaving Money on the TableContinue

Work Like You’re Going on Vacation

Work Like You’re Going on Vacation

Learn to leave the store at the end of each day with important tasks accomplished.

Read More Work Like You’re Going on VacationContinue

Never be Afraid to Defer

Never be Afraid to Defer

Never fell that you need to be an authority on any given subject.

Read More Never be Afraid to DeferContinue

The Answer May be in the Mirror

The Answer May be in the Mirror

Competency is a total image.

Read More The Answer May be in the MirrorContinue

Don’t Delay Your Follow Up

Don’t Delay Your Follow Up

People pay attention to those who pay attention to them.

Read More Don’t Delay Your Follow UpContinue

Help Me Catch Up With You

Help Me Catch Up With You

It’s never wise to put the customer on the defense.

Read More Help Me Catch Up With YouContinue

The Importance of Good Notes

The Importance of Good Notes

Taking attentive notes will validate to the customer that what she has to say is important to you.

Read More The Importance of Good NotesContinue

Come On In!

Come On In!

A polite gesture will work wonders when it comes to making a customer feel welcome.

Read More Come On In!Continue

Approaching the Customer’s Door

Approaching the Customer’s Door

How to present yourself when visiting a customer for an in–home visit.

Read More Approaching the Customer’s DoorContinue

We All Want Easier

We All Want Easier

Explaining the options available will separate you from your competition.

Read More We All Want EasierContinue

Home Office Flooring

Home Office Flooring

A great option for the increasing number of residences that have a dedicated home office.

Read More Home Office FlooringContinue

A Winning Upgrade Opportunity

A Winning Upgrade Opportunity

A recommendation that will never be a deal breaker, but could be a deal maker.

Read More A Winning Upgrade OpportunityContinue

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World Floor Covering Association

855 Abutment Road, Ste. 1 | Dalton, GA 30721

E-mail : wfca@wfca.org

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: (706) 217-1183

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: (706) 217-1165

Copyright © 2026

  • Contact Us
  • Home
  • Join or Sign in to IMIS
  • Consumer
    • Why Shop
    • Dealer Locator
    • Floor Covering Overview
    • Care & Cleaning Guide
  • Who We Are
    • Our Family of Companies
    • Our Team
    • Mission, Vision, Values, Code of Conduct
    • Board of Directors
    • Awards
      • Hall Of Fame
      • Tom Jennings Champion Award
      • WFCA Luminary Award
  • Membership
    • Join, Renew, or Upgrade
    • Welcome Center
    • Brand Resources
  • Advocacy
    • Legislative Action
    • Primers & Handbooks
  • Networking
    • Events
    • Faces of the Industry
    • Retail Discussion Groups (GROW)
  • The Experts
    • Leadership Live
      • A Leader’s Journey
    • Leadership by the Letter
    • Tuesday Tips
    • Grow with Us Live Events
    • Industry Insights
    • Internal Groove
  • Education
    • SEAL Leadership Certification
    • SEAL 2 Leadership Training
    • WFCA University
    • Premier Flooring Retailer
    • Tom’s Tips Training Center
  • Installation
    • Certifed Flooring Installers (CFI)
    • Floor Covering Education Foundation (FCEF)
  • Philanthropy
    • Floor Covering Industry Foundation (FCIF)
  • Technology
    • fcB2B
  • News and Events
    • Latest News
    • Upcoming Events
    • Communications
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