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World Floor Covering Association

Tom’s Videos

The Lowest Common Denominator

The Lowest Common Denominator

The importance of breaking down costs and objectives for your staff.

Read More The Lowest Common DenominatorContinue

Pros Don’t Clone

Pros Don’t Clone

The importance of teaching as the student likes to be taught.  

Read More Pros Don’t CloneContinue

Conducting Effective Staff Meetings

Conducting Effective Staff Meetings

Making this the most important hour of the work week. 

Read More Conducting Effective Staff MeetingsContinue

Just Do Your Job

Just Do Your Job

“Do your job” means having trust that others will also do their jobs well. 

Read More Just Do Your JobContinue

The Importance of Controlling Margins

The Importance of Controlling Margins

Successful merchants control margins – not the customer. 

Read More The Importance of Controlling MarginsContinue

Understanding the Value of a Price Increase

Understanding the Value of a Price Increase

Price increases often tend to be viewed negatively. Why?  

Read More Understanding the Value of a Price IncreaseContinue

It Means More When You Keep Score

It Means More When You Keep Score

We realize that it is both more fun, and more productive, when we track our progress.

Read More It Means More When You Keep ScoreContinue

Be Prepared for Installation Day

Be Prepared for Installation Day

No one benefits from time being wasted – especially now.  

Read More Be Prepared for Installation DayContinue

Create Realistic Expectations

Create Realistic Expectations

Make sure that your customer has a good understanding of the progression of the installation process.  

Read More Create Realistic ExpectationsContinue

Customers Hate Surprises!

Customers Hate Surprises!

If you expect consistency – then you must provide the recipe for success.

Read More Customers Hate Surprises!Continue

Be Complimentary

Be Complimentary

It is important to remember that personal opinions are usually best kept to yourself.  

Read More Be ComplimentaryContinue

Thanks for Complaining

Thanks for Complaining

It is only customers who speak up that give you the opportunity to reclaim their consideration for repeat or referral business.  

Read More Thanks for ComplainingContinue

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World Floor Covering Association

855 Abutment Road, Ste. 1 | Dalton, GA 30721

E-mail : wfca@wfca.org

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Copyright © 2026

  • Contact Us
  • Home
  • Join or Sign in to IMIS
  • Consumer
    • Why Shop
    • Dealer Locator
    • Floor Covering Overview
    • Care & Cleaning Guide
  • Who We Are
    • Our Family of Companies
    • Our Team
    • Mission, Vision, Values, Code of Conduct
    • Board of Directors
    • Awards
      • Hall Of Fame
      • Tom Jennings Champion Award
      • WFCA Luminary Award
  • Membership
    • Join, Renew, or Upgrade
    • Welcome Center
    • Brand Resources
  • Advocacy
    • Legislative Action
    • Primers & Handbooks
  • Networking
    • Events
    • Faces of the Industry
    • Retail Discussion Groups (GROW)
  • The Experts
    • Leadership Live
      • A Leader’s Journey
    • Leadership by the Letter
    • Tuesday Tips
    • Grow with Us Live Events
    • Industry Insights
    • Internal Groove
  • Education
    • SEAL Leadership Certification
    • SEAL 2 Leadership Training
    • WFCA University
    • Premier Flooring Retailer
    • Tom’s Tips Training Center
  • Installation
    • Certifed Flooring Installers (CFI)
    • Floor Covering Education Foundation (FCEF)
  • Philanthropy
    • Floor Covering Industry Foundation (FCIF)
  • Technology
    • fcB2B
  • News and Events
    • Latest News
    • Upcoming Events
    • Communications
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