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World Floor Covering Association

Tom’s Videos

Chief Problem Solver

Chief Problem Solver

The greatest power for any manager is having a knowledgeable staff.

Read More Chief Problem SolverContinue

Sit for a Bit

Sit for a Bit

Does your showroom give the appearance of somewhere to relax and be comfortable?

Read More Sit for a BitContinue

Don’t Forget to Say “WOW”

Don’t Forget to Say “WOW”

We all make the mistake of taking ongoing advances for granted.

Read More Don’t Forget to Say “WOW”Continue

Share the Enthusiasm

Share the Enthusiasm

Always remember that what you seek in those serving you is exactly what customers hope to find in your presence.

Read More Share the EnthusiasmContinue

Share the Enthusiasm

Share the Enthusiasm

Always remember that what you seek in those serving you is exactly what customers hope to find in your presence.

Read More Share the EnthusiasmContinue

Qualifying is a Two Way Street

Qualifying is a Two Way Street

Too few sales people seem to realize that the customer is busy qualifying them, as well.

Read More Qualifying is a Two Way StreetContinue

The Customer is not Always Right

The Customer is not Always Right

The importance of explaining why doing things incorrectly is not in anyone’s best interests.

Read More The Customer is not Always RightContinue

You May Want to Lose A Few Battles

You May Want to Lose A Few Battles

Asking yourself: “Does this really matter to the integrity of the sale?”

Read More You May Want to Lose A Few BattlesContinue

From Worst to First

From Worst to First

Developing the good habit of performing the least desirable tasks first.

Read More From Worst to FirstContinue

As Easy As 1-2-3

As Easy As 1-2-3

Deciding which three tasks are most imminently important.

Read More As Easy As 1-2-3Continue

The Home Field Advantage

The Home Field Advantage

When visiting the customer’s home or office, think of them as having the “home field advantage.”

Read More The Home Field AdvantageContinue

FCIF Success Stories  –  4 Grantees

FCIF Success Stories – 4 Grantees

Behind every grant, is a story of a real person who is fighting one of the hardest battles of their life. Here are four stories that showcase how the FCIF can help a grantee.

Read More FCIF Success Stories – 4 GranteesContinue

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World Floor Covering Association

855 Abutment Road, Ste. 1 | Dalton, GA 30721

E-mail : wfca@wfca.org

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Copyright © 2026

  • Contact Us
  • Home
  • Join or Sign in to IMIS
  • Consumer
    • Why Shop
    • Dealer Locator
    • Floor Covering Overview
    • Care & Cleaning Guide
  • Who We Are
    • Our Family of Companies
    • Our Team
    • Mission, Vision, Values, Code of Conduct
    • Board of Directors
    • Awards
      • Hall Of Fame
      • Tom Jennings Champion Award
      • WFCA Luminary Award
  • Membership
    • Join, Renew, or Upgrade
    • Welcome Center
    • Brand Resources
  • Advocacy
    • Legislative Action
    • Primers & Handbooks
  • Networking
    • Events
    • Faces of the Industry
    • Retail Discussion Groups (GROW)
  • The Experts
    • Leadership Live
      • A Leader’s Journey
    • Leadership by the Letter
    • Tuesday Tips
    • Grow with Us Live Events
    • Industry Insights
    • Internal Groove
  • Education
    • SEAL Leadership Certification
    • SEAL 2 Leadership Training
    • WFCA University
    • Premier Flooring Retailer
    • Tom’s Tips Training Center
  • Installation
    • Certifed Flooring Installers (CFI)
    • Floor Covering Education Foundation (FCEF)
  • Philanthropy
    • Floor Covering Industry Foundation (FCIF)
  • Technology
    • fcB2B
  • News and Events
    • Latest News
    • Upcoming Events
    • Communications
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