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World Floor Covering Association

Tom’s Videos

First Impressions Count

First Impressions Count

Read More First Impressions CountContinue

Mastering  First Impressions

Mastering First Impressions

Learning to master the first few minutes of a business encounter.

Read More Mastering First ImpressionsContinue

Develop a Confident Competence

Develop a Confident Competence

No champion was ever crowned that didn’t prepare to win.

Read More Develop a Confident CompetenceContinue

One Size Does Not Fit All

One Size Does Not Fit All

Softer is not always better!

Read More One Size Does Not Fit AllContinue

Showing Your Concern

Showing Your Concern

Recognizing that many homeowners today are increasingly concerned with their environment.

Read More Showing Your ConcernContinue

Never Burn a Bridge

Never Burn a Bridge

If a relationship isn’t working out, bow out gracefully.

Read More Never Burn a BridgeContinue

Handling Counter Offers

Handling Counter Offers

The dangers of agreeing to counter offers.

Read More Handling Counter OffersContinue

Let Them Go!

Let Them Go!

I have never lost money on a job that I didn’t do!

Read More Let Them Go!Continue

Ring the Victory Bell

Ring the Victory Bell

It’s important to take a moment and celebrate a victory.

Read More Ring the Victory BellContinue

You Must Be an Aware Customer

You Must Be an Aware Customer

It is much easier to give great service once you gain a greater appreciation of how it feels to get great service.

Read More You Must Be an Aware CustomerContinue

Keep Your Best Sellers Looking Sharp

Keep Your Best Sellers Looking Sharp

Do you have a system to regularly the current condition of your showroom samples?

Read More Keep Your Best Sellers Looking SharpContinue

Admitting Your Limitations

Admitting Your Limitations

Asking the advice of specialists.

Read More Admitting Your LimitationsContinue

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World Floor Covering Association

855 Abutment Road, Ste. 1 | Dalton, GA 30721

E-mail : wfca@wfca.org

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: (706) 217-1183

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Copyright © 2026

  • Contact Us
  • Home
  • Join or Sign in to IMIS
  • Consumer
    • Why Shop
    • Dealer Locator
    • Floor Covering Overview
    • Care & Cleaning Guide
  • Who We Are
    • Our Family of Companies
    • Our Team
    • Mission, Vision, Values, Code of Conduct
    • Board of Directors
    • Awards
      • Hall Of Fame
      • Tom Jennings Champion Award
      • WFCA Luminary Award
  • Membership
    • Join, Renew, or Upgrade
    • Welcome Center
    • Brand Resources
  • Advocacy
    • Legislative Action
    • Primers & Handbooks
  • Networking
    • Events
    • Faces of the Industry
    • Retail Discussion Groups (GROW)
  • The Experts
    • Leadership Live
      • A Leader’s Journey
    • Leadership by the Letter
    • Tuesday Tips
    • Grow with Us Live Events
    • Industry Insights
    • Internal Groove
  • Education
    • SEAL Leadership Certification
    • SEAL 2 Leadership Training
    • WFCA University
    • Premier Flooring Retailer
    • Tom’s Tips Training Center
  • Installation
    • Certifed Flooring Installers (CFI)
    • Floor Covering Education Foundation (FCEF)
  • Philanthropy
    • Floor Covering Industry Foundation (FCIF)
  • Technology
    • fcB2B
  • News and Events
    • Latest News
    • Upcoming Events
    • Communications
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