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Sit For A Bit
Close your eyes, relax, breathe deep – and spend some money. Retailers have long known that less-stressed shoppers are likely to browse longer, but there’s also evidence that they’ll also be more receptive to higher prices. A recent study in the “Journal of Marketing Research” found that relaxed shoppers were willing to pay up to…
Achieving Excellence
This past week I had the opportunity to participate in the presentation of honors to the winners in Floor Covering News 2012 Award of Excellence competition. These awards, which are jointly sponsored by the WFCA, are presented to flooring manufacturers in a variety of categories ranging from design to sustainability. What is unique about these…
How High Do You Fly Your Flag?
As I write this on the Tenth Anniversary of the 9/11 tragedies, it seems impossible not to feel patriotic. How sad is it that most of us are moved to feel this way only when reminded of one horrific Tuesday morning. Why can’t we show the unity and patriotism that was exhibited in the days…
Watch Your Tone!
We’ve all heard the axiom that “it’s not always what you say… rather it’s how you say it”. I believe this to be absolutely true. The way that you deliver your message has a direct impact on the perceived content of the message. Just today I hung up the phone and commented to an acquaintance…
Do You Know Your Obligations to Check for Undocumented Workers?
As many of you have read, immigration agents recently raided nearly 100 7-Eleven Stores with the intent to “send a strong message to U.S. businesses that hire and employ an illegal work force … [that they] will be held accountable.” In other words, immigration inspections and raids are on the rise targeting both large and small…
Where’s The Owners Manual?
As I visit with flooring dealers around the country, I often hear the lament “Our business isn’t what it used to be.” Often, this statement is made in reference to sales volume. I often wonder, however, if this statement isn’t telling of a deeper problem that many existing businesses face: they simply aren’t functioning internally…