Tom’s Tips – How Ready Are You To Make A Sale?

The flooring industry is blessed with a promotional advantage that I believe is being underutilized. According to a study by Perception Research Services International, which was published by the AARP, seventy-two percent of consumers 50-64 years old say “made in the USA” labeling significantly influences their purchases. And eighty-one percent of people 50 thru 64…

Many states have scheduled increases in their minimum wage.  Fourteen states have announced they will be raising their minimum wages the first of the year.  A number of other states will adjust their rate annually based on the cost of living.  In addition, some cities, counties, state governments, and companies have higher minimum wage rates…

Recently I was in a self-checkout lane at a Kroger’s store while an attendant literally stood and watched me. The signage above the machines stated “for your convenience”. What am I missing here? It’s more convenient for me to be observed than it is to be assisted? Since when? The only way that a scanning…

A frequent sore spot between sales staff and sales management is caused by management’s desire for higher gross profits, and the sales rep’s wish for the ability to reduce prices to meet the competition. Basically, many employees think that owners are making a fortune, and that they have many perks that others in the company…

At the recently held Surfaces show in Las Vegas, neither Shaw nor Mohawk had a significant presence on the showroom floor. No big news there, as they have not participated for several years. While their collective market share is significant, I came away with the impression of both how large and varied our industry is…

The reality in most flooring stores is that the sales manager was likely one of the firm’s top producing salespeople who got promoted. While I believe this often to be a mistake, as coaching a game properly requires an entirely different skill set than playing a game well, it’s a fact just the same. Many…