Make A Friend And A Sale

Nobody likes to lose a sale. You’ve often invested a great deal of time, effort and resources with a potential customer. You feel good about both your offering and its chances for acceptance. Then you get the bad news – she’s bought elsewhere. You feel somewhat defeated and possibly just a little hurt. You’d prefer…

As many of my readers know, I am constantly saying that we learn our best marketing lessons when we are the customer. I had a great reminder this past week. My wife, Michelle, had to undergo a rather serious abdominal surgery. It doesn’t matter how busy you may be, or who you are, such news…

Spring is the time of year when sports pages are full of news pertaining to roster moves. Baseball teams are finishing up spring training, while deciding which twenty-five players to place on their opening day roster. NFL teams are pursuing both free agency and the upcoming college draft. All teams are seeking players who are…

From an early age, many of us can remember a parent, teacher or coach reminding us that, “if you don’t practice, you’ll never be very good!” Sound familiar? My question is, at exactly what age did we begin to believe that this is no longer true? Much of my professional effort is focused on presenting…

Certain executive and administrative employees are exempt from being paid for overtime under the federal Fair Labor Standards Act (“FLSA”). One of the requirements is that the executive and administrative employee must be paid a minimum fixed salary. Effective December 1, 2016, the minimum salary requirement will be increased from $23,600 to $47,476. As an…

For years we have believed that the written word typically takes priority over the spoken word. It was presumed that published information had been subjected to some form of review and editing process. I am beginning to doubt the validity of this premise today. Blogs, social media postings, etc. are being made available to us…