Tom’s Tips – Catching Them Doing Something Right
In the fifth installment of this 1 minute video series, Tom describes the importance of catching them doing something right.
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Another Reason To Wave The Flag
The flooring industry is blessed with a promotional advantage that I believe is being underutilized. According to a study by Perception Research Services International, which was published by the AARP, seventy-two percent of consumers 50-64 years old say “made in the USA” labeling significantly influences their purchases. And eighty-one percent of people 50 thru 64…
The Lowest Common Denominator
I am a big believer in reducing costs and quotations to the lowest common denominator possible. I read a great example recently. Please allow me to share. Post recession, Hard Rock Café had a corporate goal of adding $150 million to its bottom line. Most would agree that this is a number beyond our comprehension….
Final Impressions
Great dealers all spend time mastering the art of making a positive first impression when a customer enters their showrooms. While these steps are critical, they are only part of the customer service process. Let’s examine some opportunities to make favorable final impressions long after she said “Sold!” There will have been several impressions made…
Follow the Rules…Or Rewrite Them
You are likely familiar with the inspirational story of Roger Bannister, the first man to break the four minute barrier for running a mile. For those who may not be as familiar, the feat was considered impossible prior to 1954, when Bannister accomplished the goal in 3:59.4. Many medical experts were confident that a runner’s…
What The Military And ZZ Top Both Know
As I return again from Surfaces, I have a renewed optimism that our industry is regaining some lost momentum. While attendance figures are not yet announced, traffic in both the showroom and educational events seemed to me to be significant. One observation stands out in my mind. I feel that the personal appearances shown by…
Are Your Websites ADA Compliant?
Over a year ago, in an issue of the Professional Flooring Dealer, we advised that the Americans with Disabilities Act (ADA does not just impact a dealer’s physical facilities, such as the need for wheelchair ramps, and enough room between aisles to allow customers to pass, but may also impact your company’s website. “Does My…