Make A Friend And A Sale

Frequent readers know that I am constantly stating that we learn our best marketing lessons when we look outside our own industry. I was reminded of this again this week when reading of the passing of Allen Bernstein, former CEO of Morton’s Steakhouse. He was the chief architect of their expansion from one Chicago location…

The news from the auto industry in Detroit is better lately. While there are a myriad of factors accounting for this reversal of fortune, I think that there is one resounding lesson that flooring dealers can learn from: duplicity and product sameness are both costly and confusing. Look at the brand reduction that has taken…

“When you get tied up with any big company, it has the tendency to change your perspective. Getting involved with Ford was kind of’ like asking a big gorilla to dance. You start off leading, but before very long you’re being swung all over the floor, and pretty soon you lose sight of the fact…

In the sixth installment of this 1 minute video series, Tom discusses selling installation. CLICK HERE TO WATCH

We have again reached the time of year when distractions become more commonplace. If one is not disciplined, it’s easy to spend all day at the workplace, yet accomplish very little. Even though December is not traditionally a booming month for flooring sales, important tasks still remain to be accomplished. In my experience, one of…

In the fifth installment of this 1 minute video series, Tom describes the importance of catching them doing something right. CLICK HERE TO WATCH