Made In The USA

Over a year ago, in an issue of the Professional Flooring Dealer, we advised that the Americans with Disabilities Act (ADA does not just impact a dealer’s physical facilities, such as the need for wheelchair ramps, and enough room between aisles to allow customers to pass, but may also impact your company’s website.  “Does My…

Many states have scheduled increases in their minimum wage.  Fourteen states have announced they will be raising their minimum wages the first of the year.  A number of other states will adjust their rate annually based on the cost of living.  In addition, some cities, counties, state governments, and companies have higher minimum wage rates…

In sports, we hear the term “home field advantage”. When we are visiting a customer’s home or office to measure and estimate, think of the customer as having the home field advantage. You will often find a very different person than the one you met initially in your store. They now have their comfortable shoes…

As I write this, I am currently representing the WFCA at the CFI Annual Convention in Nashville, Tennessee. My question of flooring dealers and installers everywhere is: why don’t I see you here? You don’t know what you are missing! Those in attendance include experts from the installation, sundry and manufacturing communities. What I have…

Traveling about the country conducting training sessions allows me a unique perspective on what I feel may be the most ineffective and underutilized part of our business – advertising. I am always observing what local merchants, typically operating without the benefits of a professional agency, have to say to potential customers. Sadly, the message conveyed…

For years we have believed that the written word typically takes priority over the spoken word. It was presumed that published information had been subjected to some form of review and editing process. I am beginning to doubt the validity of this premise today. Blogs, social media postings, etc. are being made available to us…