Distinguishing Touches
In the seventh installment of this 1 minute video series, Tom discusses distinguishing touches.
In the seventh installment of this 1 minute video series, Tom discusses distinguishing touches.
Frequent readers know that I am constantly stating that we learn our best marketing lessons when we look outside our own industry. I was reminded of this again this week when reading of the passing of Allen Bernstein, former CEO of Morton’s Steakhouse. He was the chief architect of their expansion from one Chicago location…
Doesn’t it drive you mad when terrific, yet underperforming, sales people can’t seem to be focused on their jobs for even an entire day? You know the type. They always have to take their car to be serviced, bring their pets to the vet, meet a contractor, go to the dentist, etc. They never want…
Many flooring dealers that I visit with state that “advertising just doesn’t seem to work very well for us. We run ads occasionally, but usually don’t see immediate results.” In most cases, the problem that I see is not the message itself, but rather the messenger. They forget that the products that we are offering…
Over a year ago, in an issue of the Professional Flooring Dealer, we advised that the Americans with Disabilities Act (ADA does not just impact a dealer’s physical facilities, such as the need for wheelchair ramps, and enough room between aisles to allow customers to pass, but may also impact your company’s website. “Does My…
On July 15, 2015, the Wage and Hour Division of the Department of Labor (DOL) issued what will be effectively a new standard of who qualifies as an independent contractor that will likely limit significantly the number of workers that meet the criteria. While claiming this was just an “interpretation” of the current standard and…
Keeping customer care as the core of your business I believe two basic truths about improving the experiences that our customers have when shopping our stores. First, before you can be a good customer care provider, you must first learn to be an aware customer service receiver. And secondly, we mostly learn from observing other industries….