The Natural Fiber Installers Certification (NFIC) has revealed its new logo, marking a significant milestone for the organization and the final step in unifying all World Floor Covering Association (WFCA) entities under a cohesive brand direction. This alignment reflects more than visual consistency—it represents a shared purpose and a powerful collective identity across the WFCA…
The Certified Flooring Installers (CFI) announces that Executive Vice President Ralph Falavinha is stepping down from his position to focus on the growing demands of his family’s business. “Following the retirement of WFCA’s COO Steve Abernathy, Ralph provided transitional leadership to CFI at a crucial time, providing the stability and direction that were essential for…
The World Floor Covering Association (WFCA) today announced the appointment of flooring‑industry veterans Larry Flick and Darren Harrison to its Executive Committee. Their addition enhances the Association’s strategic depth as the WFCA continues to champion education, advocacy, and innovation across the floor‑covering sector. The new appointments follow a leadership transition as Adam Nonn steps away to focus on…
Certified Flooring Installers (CFI), a division of the World Floor Covering Association (WFCA), today unveiled a bold new logo and refreshed brand identity—marking a new chapter for the organization that has set the standard in flooring-installation training and certification since 1993. The update is part of a recent rebranding effort within the WFCA family, which…
Expanded role underscores WFCA’s commitment to strengthening high-quality training across its key industry divisions. The World Floor Covering Association (WFCA) is pleased to announce that Dave Garden, who most recently served as Executive Director of Education for Certified Flooring Installers (CFI), has transitioned into a newly created role as WFCA Master Instructor. In this expanded…
A new chapter in industry collaboration begins with the launch of the Synergy Convention & Expo — an event designed to bring together flooring professionals from across multiple organizations and disciplines for a unified, purpose-driven experience. Previously called “Elevate, CFI FCICA Annual Convention & Trade Show”, Synergy Convention & Expo will mark the third year…
Tornado season is here. For members of the flooring industry, tornadoes pose a significant danger for buildings, inventory, equipment, vehicles, and most importantly, your employees. Whether you’re running a busy showroom, managing a warehouse full of materials, or sending installers to job sites, here are tips for staying safe. Prepare before tornadoes strike: Planning ahead…
A bold new chapter for the flooring industry begins as the World Floor Covering Association (WFCA), the parent organization of Flooring Consultants and Training Inspection Services (FCITS), Floor Covering Business-to-Business (FCB2B), and other affiliated entities, unveils a fresh, unified brand identity. This initiative includes updated logos for WFCA, FCITS, and FCB2B, marking a milestone in…
New Role Recognizes Strategic Leadership Across Marketing, Branding, and Industry Engagement Freida Staten has been promoted to the newly established position of Chief Marketing & Strategy Officer (CMSO). Formerly serving as Vice President of Marketing, Communications & Membership, Staten now assumes a broader leadership role that reflects her growing impact and strategic leadership across the…
Flooring Consultants and Inspection Training Services (FCITS) proudly presents its 2025 training schedule, created for retailers, sales teams, installation professionals, and anyone seeking thorough flooring inspector certifications. Whether you want to enhance your team’s expertise or advance your career, FCITS provides the skills and credentials you need to excel. “As the owner of a retail…
FCITS (Flooring Consultants & Inspection Training Services) announces the upcoming Concrete Moisture Testing Class—a comprehensive, hands-on certification program tailored for Retailers’ Sales and Installation teams. Two identical sessions will be offered, ensuring maximum flexibility and convenience: This course is a strategic investment for retailers, designed to empower teams with the skills needed to ensure quality…
The Corporate Transparency Act required many businesses to report their beneficial ownership to the federal government to determine foreign ownership, with severe penalties for non-disclosure. The CTA was supposed to go into effect January 1, 2024, but a series of lawsuits have delayed its enforcement. On March 2, 2025, the Treasury Department announced that even…