Women In the Floorcovering Industry (WIFI) proudly presented its inaugural Women of Distinction Award to Emily Finkell, one of WIFI’s founding board members, during the WIFI Morning Mix Breakfast held January 28 in Mohawk’s booth at The International Surface Event (tise) 2026 in Las Vegas. The Women of Distinction Award was created to recognize women…
Role reinforces WFCA’s position as a trusted, unbiased source of industry education The World Floor Covering Association (WFCA) has appointed Michelle Nix, a 38-year training veteran of Shaw Industries, as Director of Education, placing one of the industry’s most experienced trainers in charge of WFCA’s education strategy. In this role, Nix will oversee the development…
The World Floor Covering Association (WFCA) has named Melissa Murphy as the recipient of the 2025 Tom Jennings Champion Award, recognizing her exceptional dedication to customer service, independent retail excellence, and long-standing leadership within the flooring industry. The Tom Jennings Champion Award is one of WFCA’s most meaningful honors, presented annually to an individual who…
The World Floor Covering Association (WFCA) has announced its 2026 Board Chairman, Executive Committee, and newly elected Directors. This leadership team will help accelerate the association’s ongoing work to strengthen the flooring industry through meaningful advocacy, innovative education, workforce development, and expanded member support. Lauren Voit, President of Great Western Flooring, has been elected Chairman…
Industry veteran to be honored at The International Surface Event in Las Vegas The World Floor Covering Association (WFCA) has named Danny Crutchfield, longtime Shaw Industries executive and former Vice President of the Shaw Flooring Network (SFN), as the recipient of the 2025 Luminary Award. Crutchfield will be recognized at a special ceremony at The…
Hands-on ASTM F-2170 and F-1869 training designed for flooring retailers, sales teams, installation managers, and flooring inspectors The Flooring Consultants & Inspection Training Services (FCITS) has announced the addition of a new Concrete Moisture Testing Certification and Training Course to its education lineup during tise at the Mandalay Bay Convention Center in Las Vegas. The…
The World Floor Covering Association (WFCA) has announced the 2026 theme of its Leadership Live series, led by WFCA CEO Scott Humphrey: Leaders for Life – American Legacy. The theme looks to the founding of the United States and the individuals whose sacrifice, resolve, and vision shaped the nation—offering enduring leadership lessons that remain relevant today….
Certified Flooring Installers (CFI) today announced a new strategic partnership with TradeTap, formerly known as Go Carerra, marking a significant step forward in strengthening installer education, workforce connectivity, and access to modern professional resources. As part of the partnership, TradeTap will serve as CFI’s new digital training hub for instructors, providing a centralized platform for…
Hands-on courses designed to align teams, reduce callbacks, and protect profit Flooring Consultants and Inspection Training Services (FCITS) is opening registration for two retail flooring training courses this December. Both sessions feature the same comprehensive, hands-on curriculum—centered on communication, customer satisfaction, and installation best practices—offered on different dates and at separate host locations to provide…
Launching at tise 2026, this nationwide movement connects WFCA’s mission and members through live events across the country. The World Floor Covering Association (WFCA) is taking its mission on the road. Launching at The International Surface Event (tise) in January 2026, the “Step Up Tour” marks WFCA’s first nationwide effort to unite the flooring community,…
When Viridiana, a dedicated flooring professional with decades of hands-on experience in heat-set and laminate installation, suffered a massive stroke in June 2024, her life and livelihood changed in an instant. For decades, she built a career she loved—one grounded in craftsmanship, hard work, and pride. Outside of work, she tended to her garden, nurturing…
Honoring the visionaries who shaped the flooring industry The World Floor Covering Association (WFCA) is now accepting nominations for the Floor Covering Industry Hall of Fame, the highest honor in the flooring industry. Since its establishment in 1992, the Hall of Fame has recognized visionary leaders who shaped, elevated, and transformed the industry. Its 55…