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World Floor Covering Association

Tuesday Tips

Welcome to Tuesday Tips, a weekly series featuring valuable tips on sales, installation, legal, leadership, technology, and making your business more profitable. 

https://www.youtube.com/watch?v=Rdw0E9y7eFE&rel=0

5.30.23 – Where is Cash Hiding, Steve Abernathy

Don’t let your cash go into hiding. In this week’s Tuesday Tip, Steve Abernathy, CFO of the WFCA, talks about the Bottom Line and helps you find three areas of your business where cash may be hiding.

https://www.youtube.com/watch?v=awjwMsuxvY0&rel=0

5.23.23 – Educated Yet Unproductive, Tom Jennings

In this week’s Tuesday Tip, Tom Jennings shares the thought that more education doesn’t always make someone more productive. Just because they have the knowledge, that alone is not enough to make them effective.

https://www.youtube.com/watch?v=VTSjOAU8zUQ&rel=0

5.16.23 – Connect with fcB2B, Lewis Davis

Are you curious about fcB2B? In this week’s Tuesday Tip, Lewis Davis, the Sr. Director of Technology & Research for the WFCA, introduces fcB2B and helps you connect your supplier to fcB2B to increase your efficiency (and your bottom line.)

https://www.youtube.com/watch?v=5vUxAyVOZbA&rel=0

5.9.23- Explaining Installation

In this week’s Tuesday Tip, Tom Jennings shares why explaining installation is so important. This is often an area where the customer doesn’t know what questions to ask and what the differences may be.

https://www.youtube.com/watch?v=3TpEfc2ZZQc&rel=0

5.2.23 – Scheduling Professionally, Tom Jennings

In this week’s Tuesday Tip, Tom Jennings shares why scheduling is one of the most critical things that we do.

https://www.youtube.com/watch?v=sPVuCsSOYVY&rel=0

4.25.23 – A Floor for Every Place, Tom Jennings

In this week’s Tuesday Tip, Tom Jennings shares why it’s your job to determine the correct product for the given space.

https://www.youtube.com/watch?v=IZ1A_IqawN0&rel=0

4.18.23 – Emphasizing Installation, Tom Jennings

In this week’s Tuesday Tip, Tom Jennings focuses on emphasizing installation. Promoting superior installation is the future for local flooring dealers.  

https://www.youtube.com/watch?v=gJVoKrRZsxI&rel=0

4.11.23 – Being Upfront with Substrates, Tom Jennings

In this week’s Tuesday Tip, Tom Jennings discusses the importance of being upfront with substrates. Make sure that the customer understands that this work is being done for their benefit, not yours.

https://www.youtube.com/watch?v=76dycoOc2wc&rel=0

4.4.23 – Be Memorable for the Customer, Tom Jennings

In this week’s Tuesday Tip, Tom Jennings reminds us to always be memorable to the customer. They understand that a display of samples is no more fashion than a box of crayons is artwork.

https://www.youtube.com/watch?v=KGelWm6o_90&rel=0

3.28.23 – Tell Me What You Have Seen, Tom Jennings

Tom Jennings reminds us that we know that when a potential customer appears we have passed their first cut of potential.

https://www.youtube.com/watch?v=TJ2pIS4a8L4&rel=0

3.21.23 – Create a Care Package, Tom Jennings

Tom Jennings reminds us that the goal is to be memorable and do the unexpected

https://www.youtube.com/watch?v=FNC1lSvFfm0&rel=0

3.14.23 – Purchase Discounts, Steve Abernathy

Steve Abernathy, COO of the WFCA, walks through purchase discounts, an often overlooked way to add to your, “Bottom Line.”

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World Floor Covering Association

855 Abutment Road, Ste. 1 | Dalton, GA 30721

E-mail : wfca@wfca.org

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Copyright © 2026

  • Contact Us
  • Home
  • Join or Sign in
  • Consumer
    • Why Shop
    • Dealer Locator
    • Floor Covering Overview
    • Care & Cleaning Guide
  • Who We Are
    • Our Family of Companies
    • Our Team
    • Mission, Vision, Values, Code of Conduct
    • Board of Directors
    • Awards
      • Hall Of Fame
      • Tom Jennings Champion Award
      • WFCA Luminary Award
  • Membership
    • Join, Renew, or Upgrade
    • Welcome Center
    • Brand Resources
  • Advocacy
    • Legislative Action
    • Primers & Handbooks
  • Networking
    • Events
    • Faces of the Industry
    • Retail Discussion Groups (GROW)
  • The Experts
    • Leadership Live
      • A Leader’s Journey
    • Leadership by the Letter
    • Tuesday Tips
    • Grow with Us Live Events
    • Industry Insights
    • Internal Groove
  • Education
    • SEAL Leadership Certification
    • SEAL 2 Leadership Training
    • WFCA University
    • Premier Flooring Retailer
    • Tom’s Tips Training Center
  • Installation
    • Certifed Flooring Installers (CFI)
    • Floor Covering Education Foundation (FCEF)
  • Philanthropy
    • Floor Covering Industry Foundation (FCIF)
  • Technology
    • fcB2B
  • News and Events
    • Latest News
    • Upcoming Events
    • Communications
  • The WFCA Step Up Tour
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