Keep Your Best Sellers Looking Sharp
In the fourth installment of this 1 minute video series, Tom describes the importance of keeping your best sellers looking like your best sellers.
In the fourth installment of this 1 minute video series, Tom describes the importance of keeping your best sellers looking like your best sellers.
Leadership, at its core, is all about influence through relationships. I have often noted that the greatest leaders are not those who feel they have to do it all, but those who have the ability to create loyalty from a team who can do it all – a team made up of quality people with…
As many of my readers know, I am constantly saying that we learn our best marketing lessons when we are the customer. I had a great reminder this past week. My wife, Michelle, had to undergo a rather serious abdominal surgery. It doesn’t matter how busy you may be, or who you are, such news…
An exercise that I find surprisingly few companies doing effectively is conducting regularly scheduled staff meetings. In my experience, these businesses are letting a great opportunity go unrealized, as this is often the only hour of the week that everyone is gathered together to “get on the same page” with each other. Think of this…
You are likely familiar with the inspirational story of Roger Bannister, the first man to break the four minute barrier for running a mile. For those who may not be as familiar, the feat was considered impossible prior to 1954, when Bannister accomplished the goal in 3:59.4. Many medical experts were confident that a runner’s…
Much has been written and said regarding the so-called disadvantages that the local merchant faces in our new economy. On-line shopping, big box retailers, category killers – all common terms barely existing in our business lexicon not that many years ago. While it is true that these forms of retailing have minimized some familiar merchandising…
Even if you’re an experienced sales manager, it’s likely you may find it difficult to advise other people about areas in which improvement is needed. Praising a good performance is easy; everyone likes to receive a compliment. Both parties are smiling and, for the moment at least, life is good. But what do you do…