Keep Your Best Sellers Looking Sharp

In the tenth installment of this 1 minute video series, Tom discusses making a friend…and a sale. CLICK HERE TO WATCH  

As many of my readers know, I am constantly saying that we learn our best marketing lessons when we are the customer. I had a great reminder this past week. My wife, Michelle, had to undergo a rather serious abdominal surgery. It doesn’t matter how busy you may be, or who you are, such news…

Traveling about the country conducting training sessions allows me a unique perspective on what I feel may be the most ineffective and underutilized part of our business – advertising. I am always observing what local merchants, typically operating without the benefits of a professional agency, have to say to potential customers. Sadly, the message conveyed…

In sports, we hear the term “home field advantage”. When we are visiting a customer’s home or office to measure and estimate, think of the customer as having the home field advantage. You will often find a very different person than the one you met initially in your store. They now have their comfortable shoes…

As I noted in my last blog, through my travels, I have been blessed to meet with people from all walks of life. Each of these encounters had served to reaffirm my belief that the key ingredients to success at all levels is your willingness to learn and the relationships with which you surround yourself….

On September 3, 2015, a new law went into effect prohibiting many private sector employers in New York City from requesting or using an employee’s or applicant’s consumer credit history. Unless one of the limited exception applies, employers may not ask employees or applicants about their credit status, bankruptcies, judgments or liens, and using any…