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World Floor Covering Association

Tom’s Videos

Sell the Problem First

Sell the Problem First

When we emotionally create the problem, then offer a solution, the sale becomes almost effortless. Learn more in this week’s Tom’s Tips.

Read More Sell the Problem FirstContinue

The Customer Doesn’t Know

The Customer Doesn’t Know

We often miss the opportunity to become an advisor to potential clients. Learn more in this week’s Tom’s Tips.

Read More The Customer Doesn’t KnowContinue

Managing the Customer’s Exit

Managing the Customer’s Exit

In this week’s Tom’s Tips, Tom shares that a great many dealers fail to spend a like amount of time on the exit portion of the sale.

Read More Managing the Customer’s ExitContinue

Making the Ending Magnificent

Making the Ending Magnificent

In this week’s Tom’s Tips, Tom talks about making the ending magnificent. While the goal is obviously not to make mistakes at any juncture, it’s the final few minutes of a presentation that will be the most memorable to a customer.

Read More Making the Ending MagnificentContinue

Processing Customer Concerns

Processing Customer Concerns

In this week’s Tom’s Tips, Tom reminds us to make sure that all staff members know how to predictably respond when these calls inevitably happen.

Read More Processing Customer ConcernsContinue

Defining Convenience

Defining Convenience

Flooring stores must always be looking for new ways to be relevant to the next generation of buyers. Learn more in this week’s Tom’s Tips.

Read More Defining ConvenienceContinue

Education is Not Training

Education is Not Training

Too many staff members have the false belief that simply because they were exposed to the information that they somehow now know it. Learn more in this week’s Tom’s Tips.

Read More Education is Not TrainingContinue

What’s Stupid Around Here?

What’s Stupid Around Here?

In this week’s Tom’s Tips, Tom reminds us that the only way that you can be successful is to know what your staff’s opinion is of where the impediments lie to making this a better place to work, or to do business with.

Read More What’s Stupid Around Here?Continue

Creating Value with Our Customers

Creating Value with Our Customers

Successful salespeople realize that it’s what we do with our customers that will win the sale.

Read More Creating Value with Our CustomersContinue

It’s the Sales Person’s Responsibility

It’s the Sales Person’s Responsibility

It is critical long term that thru teaching and training you develop the skills and capabilities of salespeople in fulfilling their responsibility – not take it away from them. 

Read More It’s the Sales Person’s ResponsibilityContinue

Customers Love Updated Communication

Customers Love Updated Communication

No one is happy being left in the dark, or having the burden of checking the status placed upon them.

Read More Customers Love Updated CommunicationContinue

What a Sales Meeting is Not

What a Sales Meeting is Not

My general observation is that most sales meetings have them had very little to do with actually selling.

Read More What a Sales Meeting is NotContinue

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World Floor Covering Association

855 Abutment Road, Ste. 1 | Dalton, GA 30721

E-mail : wfca@wfca.org

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Copyright © 2026

  • Contact Us
  • Home
  • Join or Sign in to IMIS
  • Consumer
    • Why Shop
    • Dealer Locator
    • Floor Covering Overview
    • Care & Cleaning Guide
  • Who We Are
    • Our Family of Companies
    • Our Team
    • Mission, Vision, Values, Code of Conduct
    • Board of Directors
    • Awards
      • Hall Of Fame
      • Tom Jennings Champion Award
      • WFCA Luminary Award
  • Membership
    • Join, Renew, or Upgrade
    • Welcome Center
    • Brand Resources
  • Advocacy
    • Legislative Action
    • Primers & Handbooks
  • Networking
    • Events
    • Faces of the Industry
    • Retail Discussion Groups (GROW)
  • The Experts
    • Leadership Live
      • A Leader’s Journey
    • Leadership by the Letter
    • Tuesday Tips
    • Grow with Us Live Events
    • Industry Insights
    • Internal Groove
  • Education
    • SEAL Leadership Certification
    • SEAL 2 Leadership Training
    • WFCA University
    • Premier Flooring Retailer
    • Tom’s Tips Training Center
  • Installation
    • Certifed Flooring Installers (CFI)
    • Floor Covering Education Foundation (FCEF)
  • Philanthropy
    • Floor Covering Industry Foundation (FCIF)
  • Technology
    • fcB2B
  • News and Events
    • Latest News
    • Upcoming Events
    • Communications
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