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World Floor Covering Association

Tom’s Videos

Control Solves Problem

Control Solves Problem

In this week’s Tom’s Tips, Tom reminds us that control solves problems. Doing things wrong in the service of urgency can end up costing all concerned more time, and often more money, in the big picture.

Read More Control Solves ProblemContinue

What’s Your Story?

What’s Your Story?

When you’re trying to get your customers to buy into the flooring experience that you’re creating for them, it’s a positive descriptive story that will make the difference.

Read More What’s Your Story?Continue

Remember to Occasionally Take Five

Remember to Occasionally Take Five

To be the best performer that you can be, you need to have the discipline of pausing briefly.

Read More Remember to Occasionally Take FiveContinue

Pausing to Improve Performance

Pausing to Improve Performance

The best way to improve your performance, especially if you want to stay ahead of your competition, is to discipline yourself to pause.

Read More Pausing to Improve PerformanceContinue

Slow Down And Build A Relationship

Slow Down And Build A Relationship

Customers know when you rush them through a process or transaction. Slow down, build a relationship and you will build trust.

Read More Slow Down And Build A RelationshipContinue

Objections Are A Sign of Engagement

Objections Are A Sign of Engagement

Objections are a great opportunity to learn more about your buyer’s disposition.

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Always Be Eager to Learn

Always Be Eager to Learn

In this week’s Tom’s Tips, Tom reminds us that the common trait observed in top-performing sales-people is that they are always eager to learn.

Read More Always Be Eager to LearnContinue

Why Customers Buy

Why Customers Buy

In this week’s Tom’s Tips, Tom reminds us that all too often, as a result of the way we sell, we’ve changed the way the customer is conditioned to buy.

Read More Why Customers BuyContinue

Importance of Encouragement

Importance of Encouragement

In this week’s Tom’s Tips, Tom reminds us that no matter what our level of experience or personality type, there seems to be one thing that we all need and appreciate: encouragement.

Read More Importance of EncouragementContinue

When Apologizing, Don’t Say Too Much

In this week’s Tom’s Tips, Tom advises to apologize once; more than that and the mistake grows to a bigger mistake because you’re putting a spotlight on it.

Read More When Apologizing, Don’t Say Too MuchContinue

Thank You for Reconnecting

Thank You for Reconnecting

2022 is the year we renew our commitments to our staff, our business, and our industry. It’s time to hit reset, reinvent, and seize opportunities. Find your strengths. Thank you to all of the people that stopped by the booth. 2022 will continue to be a great year!

Read More Thank You for ReconnectingContinue

Make it Personal

Make it Personal

The reality is that when interacting with others, there will be times that we need to apologize – regardless of whether we are to blame or not.

Read More Make it PersonalContinue

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World Floor Covering Association

855 Abutment Road, Ste. 1 | Dalton, GA 30721

E-mail : wfca@wfca.org

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Copyright © 2026

  • Contact Us
  • Home
  • Join or Sign in to IMIS
  • Consumer
    • Why Shop
    • Dealer Locator
    • Floor Covering Overview
    • Care & Cleaning Guide
  • Who We Are
    • Our Family of Companies
    • Our Team
    • Mission, Vision, Values, Code of Conduct
    • Board of Directors
    • Awards
      • Hall Of Fame
      • Tom Jennings Champion Award
      • WFCA Luminary Award
  • Membership
    • Join, Renew, or Upgrade
    • Welcome Center
    • Brand Resources
  • Advocacy
    • Legislative Action
    • Primers & Handbooks
  • Networking
    • Events
    • Faces of the Industry
    • Retail Discussion Groups (GROW)
  • The Experts
    • Leadership Live
      • A Leader’s Journey
    • Leadership by the Letter
    • Tuesday Tips
    • Grow with Us Live Events
    • Industry Insights
    • Internal Groove
  • Education
    • SEAL Leadership Certification
    • SEAL 2 Leadership Training
    • WFCA University
    • Premier Flooring Retailer
    • Tom’s Tips Training Center
  • Installation
    • Certifed Flooring Installers (CFI)
    • Floor Covering Education Foundation (FCEF)
  • Philanthropy
    • Floor Covering Industry Foundation (FCIF)
  • Technology
    • fcB2B
  • News and Events
    • Latest News
    • Upcoming Events
    • Communications
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