Steve Abernathy, CFO of the WFCA, leads this virtual series sharing financial benchmarking tools to help floor covering retailers improve the operational and financial management of their business. In this episode, Steve takes a deeper dive into gross margins.
Many flooring retailers have additional bonus opportunities to put themselves in front of many potential new customers in a relatively short window of time.
Today’s’ customer wants to know in what ways flooring products will affect their family’s environment.
Remember the goal is to make the customer relaxed in your surroundings.
If you’re going to be late, don’t wait until it’s time to be there to let the other person know.
It’s tough to accept blame or punishment for something another said or did.
Now is a great opportunity to make both you and your firm stand apart from others.
Never delude yourself into believing that an excuse is a substitute for taking action.
Never delude yourself into believing that an excuse is a substitute for taking action.
Master the art of encouraging your customer to share more information with you.
Engaged listening is one of the most difficult tasks that we face each day.
Remember that we cannot support and embrace what we do not fully understand.