6.24.25, Tuesday Tip – Create a Care Package, Tom Jennings

In this week’s Tuesday Tip, Tom Jennings reminds us that the goal is to be memorable and do the unexpected.

6.17.25, Tuesday Tip – Being Upfront with Substrates

In this week’s Tuesday Tip, Tom Jennings discusses the importance of being upfront with substrates. Make sure that the customer understands that this work is being done for their benefit, not yours.

6.10.25, Tuesday Tip – It’s Who Knows You, Tom Jennings

In this week’s Tuesday Tip, Tom Jennings reminds us that sometimes success isn’t about who you know, but about who knows you.  Remember that our profession is who we are – not just what we do.

6.3.25, Tuesday Tip – A Floor for Every Place

There is a perfect floor for every place. In this week’s Tuesday Tip, Tom Jennings shares why it’s your job to help your client determine the correct product for the given space.

5.27.25 – Tuesday Tip, Hope and Trust, Tom Jennings

Hope and Trust – Two words that many of us use almost interchangeably are the words “Hope” and “Trust” in this week’s edition of Tuesday Tips featuring Tom Jennings.

5.20.25 – Tuesday Tip, Beth Brown Sorrell, Executive Director of FCIT, GROW Event

Did you miss last week’s Grow Event with Beth Brown Sorrell, the Executive Director of FCITS? Beth gave a great overview of FCITS, upcoming training for retailers and sales people, and talked about how understanding inspectors can improve your business. In this week’s Tuesday Tip, we share that event.

5.13.25 – Tuesday Tip, Small Successes Add Up, Tom Jennings

Small successes add up. In this week’s Tuesday Tip, Tom Jennings reminds us of that and asks what small changes would enhance the buying experience for your customers, even if only by 1%?

5.6.25 – Tuesday Tip, Explaining Installation, Tom Jennings

In this week’s Tuesday Tip, Tom Jennings shares why explaining installation is so important. This is often an area where the customer doesn’t know what questions to ask and what the differences may be.

4.29.25 – Tuesday Tip, Tell Me About What You Have Seen

In this week’s Tuesday Tip, Tom Jennings reminds us that we know that when a potential customer appears we have passed their first cut of potential vendors.  

4.22.25 – Tuesday Tip, Did you miss the last GROW Event with Scott Humphrey?

On April 17th, Scott Humphrey, CEO of WFCA, hosted a special live Grow Event focused on the SEAL Leadership Development and Certification Program. Whether you’re a seasoned professional or just starting your leadership journey, the SEAL Leadership Development and Certification Program will equip you with the tools, inspiration, and community to thrive. If you missed this event, or are interested in improving leadership in your organization, this Tuesday Tip is for you. Catch up now!

4.15.25 – Tuesday Tip, Why Customers Should Buy

In this week’s Tuesday Tip, Tom Jennings reminds us that as a result of the way we sell, we’ve changed the way the customer is conditioned to buy.

4.8.25 – Tuesday Tip, Serving as a Mentor, Tom Jennings

In this week’s Tuesday Tip, Tom Jennings talks about serving as a mentor, “For most of us, NOT giving your opinion is more difficult than you think.”