4.1.25 – Tuesday Tip, Educated Yet Unproductive, Tom Jennings

In this week’s Tuesday Tip, Tom Jennings shares the thought that more education doesn’t always make someone more productive. Just because they have the knowledge, that alone is not enough to make them effective.

3.25.25 – Tuesday Tip, CFI Update with Ralph Falavinha

WFCA recently hosted a Grow Live Event with Ralph Falavinha, the new executive vice president of the CFI Division. In his first address to the flooring community, Ralph addressed some of the exciting changes coming to CFI spanning from organizational structure to how future trainings and certifications will be conducted. With a focus on increased efficiency and a drive to expand the footprint of CFI in the industry, Ralph shared his vision. Catch up now with this week’s Tuesday Tip.

3.18.25 – Tuesday Tip,  Time to Celebrate, Tom Jennings

In this week’s Tuesday Tips, Tom Jennings reminds us that when a sale is made, it’s time to celebrate. Not only did you make a sale, but the customer made a great purchase. Share in each other’s enthusiasm.

3.11.25 –Tuesday Tip, Whats Your Story?, Tom Jennings

Tom Jennings reminds us that when you’re trying to get your customers to buy into the flooring experience that you’re creating for them, it’s a positive descriptive story that will make the difference. Check it out in this week’s Tuesday Tip.

Tuesday Tip 3.4.25 – Objections are a Sign of Engagement, Tom Jennings

Tom Jennings reminds us that objections are a great opportunity to learn more about your buyer’s disposition in this week’s Tuesday Tip.

Tuesday Tip 2.25.25 – What to Expect in the New Administration, Jones Walker Team

Did you miss last week’s Grow live event with the advocacy team from Jones Walker? With Donald Trump elected to a second term, significant legislative and regulatory changes are on the horizon for the flooring industry and flooring business owners. Watch this presentation to learn more about how you can be prepared on this week’s Tuesday Tip.

Do you have a story about how the new administration’s policies have impacted your business? Please share with us as our legal team is in Washington DC sharing your stories to impact legislation on your behalf.

Tuesday Tip, 2.18.25 – There is Strength in Numbers, Lewis Davis

Curious about fcB2B? In this week’s Tuesday Tip, Lewis Davis, the Sr. Director of Technology & Research for the WFCA, introduces fcB2B and helps you connect your supplier to fcB2B to increase your efficiency (and your bottom line.) Learn more at fcb2b.info!

Tuesday Tip 2.11.25 – The Power of Encouragement, Tom Jennings

Tom Jennings reminds us that no matter what our level of experience or personality type, there seems to be one thing that we all need and appreciate: encouragement. Hear more in this week’s Tuesday Tip.

Tuesday Tip 2.4.25 – SEAL Leadership Development and Certification, Scott Humphrey

The SEAL (Seeking Excellence As Leaders) Leadership Development and Certification Program enriches both your professional path and personal journey. In collaboration with our distinguished partners at Lead Every Day, the SEAL program is specifically designed to equip you with the necessary skills, mindset, and certification to navigate today’s challenges and lead with unwavering integrity into the future.

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Tuesday Tip 1.28.25 – Always Be Eager to Learn, Tom Jennings

In this week’s Tuesday Tip, Tom Jennings reminds us that the common trait observed in top-performing sales-people is that they are always eager to learn.

Tuesday Tip, 1.21.25 – Be Memorable for the Customer, Tom Jennings

Jennings reminds us to always be memorable to the customer in this week’s Tuesday Tip. Customers understand that a display of samples is no more fashion than a box of crayons is artwork.

Tuesday Tip 1.14.25 – Exclusive Member Savings, Savings4Members

Savings4Members has an exclusive discount program for WFCA members including UniFirst. Get a professional look for your crew and save up to 45% off local pricing on rental or leasing programs, as well as 25% off all direct purchases. With nationwide coverage and easy restocking services for items like cleaning supplies, hard hats, safety glasses, work gloves, GOJO/Purell hand cleaners, and more; UniFirst has you covered. Learn more in this week’s Tuesday Tip!