LESSONS LEARNED FROM SEARS: PART 3
Tom Jennings shares valuable lessons learned from Sears in part 3 of a series: Good retailing evokes customer emotions and actions.
LESSONS LEARNED FROM SEARS – PART 2
Tom Jennings shares valuable lessons learned from Sears in part 2 of a series: Are you putting exclusive offerings upon a pedestal in your store?
LESSONS LEARNED FROM SEARS – PART 1
Remember that past laurels, no matter how significant, all have an expiration date!
LESSONS LEARNED FROM INFOMERCIALS – PART 4
You need to develop your own style that is comfortable both for you and your target customer.
LESSONS LEARNED FROM INFOMERCIALS – PART 3
Tom Jennings shares valuable lessons learned from informercials in part 3 of a series: Infomercial salespeople never make a presentation that they fail to visibly demonstrate the superiority of their product.
LESSONS LEARNED FROM INFOMERCIALS – PART 2
In this week’s Tom’s Tips, Tom talks about how too many salespeople see the “education of the customer” as their primary goal.
LESSONS LEARNED FROM INFOMERCIALS – PART 1
Tom Jennings shares valuable lessons learned from informercials in part 1 of a series: if you want to be believed – you must first be a believer yourself.
The Power of Partnerships – Retailers & Installers Coming Together: Part 2
Part 2 – What Retailers Would Like Installers to Know When it comes to the installation process, it often feels like retailers and installers are living on entirely different planets. Join moderators WFCA CEO, Scott Humphrey, Robert Varden, executive director of CFI, and a panel of experts for The Power of Partnerships, Retailers and Installers…
BE A GREAT HOUSE GUEST
In this week’s Tom’s Tips, Tom reminds managers to coach winning behavior at the place where a great number of the sales are consummated – in the customer’s home.
The Power of Partnerships, Retailers and Installers Coming Together. Part 1, What Installers Would Like Retailers to Know
When it comes to the installation process, it often feels like retailers and installers are living on entirely different planets. This is Part 1 from August 27th, 2020.
WRONG, WRONG AND WRONG AGAIN
Always remember that it is most important to manage the emotions of the customer first – then worry about the product.
I’m Working For You
Always remember that at the core, the customer only cares about their own situation – not yours.