Tom’s Videos

In this week’s Tom’s Tips, Tom shares how most of the rules change when we are the guest and the customer has the “home court advantage.”

In this week’s Tom’s Tips, Tom wonders why so many salespeople leave this opportunity almost totally to chance.

This week in Tom’s Tips, Tom reminds us that customers are looking for someone to purchase from even more so than they are looking for something to purchase.

In this week’s Tom’s Tips, Tom reminds you to remember that the goal is to make customers for life, not to see how many people you can talk to today!

Because of You, the WFCA fights for our industry in Washington, D.C. In particular, the WFCA leverages its industry-wide voice to make sure the independent flooring retailer is heard on the hill. Real change happens when we work together. BECAUSE OF YOU, WE ARE STRONGER TOGETHER. 

Because of You, the WFCA fights for our industry in Washington, D.C. In particular, the WFCA leverages its industry-wide voice to make sure the independent flooring retailer is heard on the hill. Real change happens when we work together. BECAUSE OF YOU, WE ARE STRONGER TOGETHER. 

This week in Tom’s Tips, Tom reminds you to absorb what your customer is telling you; both verbally and non-verbally.

Don’t tell the customer more than they need to know.

In this week’s Tom’s Tips, Tom asks, “Are you giving your customers a chance to dream – or are they stuck in a maze?”

The WFCA has been actively lobbying on behalf of its members and the Act includes many of the relief provisions proposed and supported by the WFCA, including adjustments to and expansion of the Paycheck Protection Program (“PPP”) and tax deductions and credits. Be sure to attend this webinar to hear the key provisions that will…

In this week’s Tom’s Tips, Tom discusses selling flooring as fashion , “I have found that a profitable use of time is to tour businesses successfully specializing in fashionable products not sold in our industry.”

Remember the goal is to make the customer relaxed in your surroundings.