Tom’s Videos

Don’t lose sight of the fact that you are responsible for your pricing strategy – not your customer.

In this week’s Tom’s Tips, Tom shares a concept that many salespeople do not grasp – that of price versus cost.

WFCA brings together industry luminaries in webinar series: A Leader’s Journey. Through a series of candid conversations, a prestigious group of industry leaders will reveal their greatest insights, successes, challenges, and lessons learned. This installment features Keith Campbell, Chairman of the Board of Mannington Mills.

Ask yourself, is this the way that you want your customers to feel about your firm?

One of the largest hurdles that many independent flooring retailers face is how to stand apart from the crowd to the buying public.

To stand apart in your customer’s eyes, make an increased effort to emphasize your store’s investment in your marketplace.

The best way to build a businesses’ long term reputation is to start at the back end of the customer’s experience with your firm and work forward.

WFCA brings together industry luminaries in webinar series: A Leader’s Journey. Through a series of candid conversations, a prestigious group of industry leaders will reveal their greatest insights, successes, challenges, and lessons learned. This second installment features Piet Dossche, founder and CEO of US Floors.

In this week’s Tom’s Tips, Tom reminds us that customers are judging you not only on the merits of the products you offer, but also whether they can place their trust in you.

In this week’s Tom’s Tips, Tom reminds us to always remember this: It’s never about what you think. It’s always about how the customer feels. https://wfca.org/content/i-know-best-what-my-customer-needs

Through a series of candid conversations, a prestigious group of industry leaders will reveal their greatest insights, successes, challenges, and lessons learned. Scott Humphrey was joined by Howard Brodsky for this episode of “A Leader’s Journey.”