All WFCA affiliated flooring retailers are obligated to follow this code of conduct.
Find a WFCA floor covering professional.
How to care for your floor covering.
Want to join the WFCA? There are several membership options available.
All the latest news and industry events.
Industry figures who have had a profound impact on our industry.
Download approved WFCA and partner logos.
A highlight of many of the faces of our industry from our members, to our industry partners, to our staff.
WFCA Associate members (manufacturers, distributors and suppliers) receive a 20% discount on exhibit space at TISE/Surfaces®
A list of leading industry news sites and resources to help you stay connected.
Welcome to the WFCA Resource Center
Members will receive a discount on Podium services
Exclusive discounts and offers from our industry partners
Savings4Members has partnerships with industry leading national vendors to help you save time and money.
Premier Flooring Retailer is a quarterly magazine devoted entirely to the success of the independent flooring retailer.
Business liability, property, workers compensation and commercial vehicle insurance programs are offered by Risk Strategies Insurance Services.
Mill Creek Media Group offers a full scope of corporate services.
Unique online education platform with modules focused on improving staff and owner's skills.
Industry leaders share insights on leadership, legal issues, customer experience, and much more.
WFCA Member exclusive handbooks and primers.
Have a question? Ask the Expert and we will help to find the answers you are looking for.
Tom Jennings presents short video tips for improving your customer service and optimizing your staff performance.
The International Certified Floorcovering Installers Association, Inc., (CFI), is a nonprofit, trade organization devoted to flooring installers, training and certification.
See the current legislation affecting the industry and “Take Action” by writing your representative.
WFCA’s legislative and regulatory updates.
Jeff King’s blog on legal issues impacting your business and the industry.
Executed by Benchmarkinc, this study provides a true analysis of how consumers differentiate the shopping experience at Big Box stores vs. the independent flooring retailer.
A case study evaluating operational efficiencies of a B2B system.
A quantitive research study to understand how the typical consumer shops for floor covering including information on showroom and merchandising preferences.
fcB2B technology allows WFCA members to streamline their business, stay competitive, increase profits, and grow their business.
The FCIF is dedicated to providing financial support to floor covering industry professionals who experience catastrophic illness, severe disabilities or other life-altering hardships.
Customers must be made to feel like they are in control of the buying process.