Tom's Tips

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You need to develop your own style that is comfortable both for you and your target customer.

Tom Jennings shares valuable lessons learned from informercials in part 3 of a series: Infomercial salespeople never make a presentation that they fail to vi

In order for your leadership to last, and in order for you to leave a legacy for future generations, your leadership must impact people.

In this week’s Tom’s Tips, Tom talks about how too many salespeople see the “education of the customer” as their primary goal.

Tom Jennings shares valuable lessons learned from informercials in part 1 of a series: if you want to be believed – you must first be a believer yourself.

In this week’s Tom’s Tips, Tom reminds managers to coach winning behavior at the place where a great number of the sales are consummated – in the customer’s

Always remember that it is most important to manage the emotions of the customer first – then worry about the product.

Always remember that at the core, the customer only cares about their own situation – not yours.

Always remember that at the core, the customer only cares about their own situation – not yours.

One of the greatest attributes that any salesperson can possess is the ability to be believable.

Invest a few minutes each day being prepared to succeed.

Many customers will gladly pay a bit more to have a superior service experience.

A few weeks ago, Scott Humphrey shared three important questions that every leader must ask: Where are you now? Where are you going? How will you get there?

When it comes to addressing performance, remember to refrain from making comments personal and to always remember to “criticize the act – not the actor.”

As a leader, it is important to understand the power of your example. Sometimes it helps to be aware that they are watching you...