We’ve all heard the axiom that “it’s not always what you say… rather it’s how you say it”. I believe this to be absolutely true. The way that you deliver your message has a direct impact on the perceived content of the message.
Just today I hung up the phone and commented to an acquaintance that “she sure sounded like she knew what she was talking about!” Why would I have this impression? It was likely because this companies’ receptionist spoke with energy and in a very positive tone. Every syllable she uttered seemed to say “I believe”.