Alan Greenberg had a lifetime of experience in the floor covering business. He grew up in the family business: Tile Town/Carpet City of St. Louis. After earning his MBA from St. Louis University in 1968, he joined Tile Town/Carpet City as a minority stockholder. He quickly grew the company into a $20 million enterprise and one of the region’s largest floor covering dealers. His entrepreneurial spirit and vision helped reshape the industry and elevate the professionalism of the floor covering retailer. As a former President of the Retail Floorcovering Institute, Greenberg was instrumental in launching the Executive Institute, which provided training for upper-level leaders. As President of RFI he also testified in Washington, D.C., before the U.S. House of Representatives Ways and Means Subcommittee to clarify the tax status of independent contractors. In the 1980s, he and Howard Brodsky founded Carpet Co-Op of America, parent company of groups like Carpet One, Flooring America, ProSource, Stone Mountain, International Design Guild and America’s Carpet Gallery.